Russell L. Ackoff Quotes
Most Corporate Mission Statements Are Worthless. They Consist Largely Of Pious Platitudes Such As: "We Will Hold Ourselves To The Highest Standards Of Professionalism And Ethical Behavior." They Often Formulate Necessities As Objectives; For Example, "to Achieve Sufficient Profit." This Is Like A Person Saying His Mission Is To Breathe Sufficiently.
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