Anonymous Quotes

Even If The Initial Home-base Advantage Is Hard To Sustain, A Global Strategy Can Contribute To Supplementing And Upgrading It. A Good Example Is In Consumer Electronics, Where Matsushita, Sanyo, Sharp, And Other Japanese Firms Initially Competed On Cost In Selling Simply Designed, Portable Televisions. As They Began Penetrating Foreign Markets, They Gained Economies Of Scale And Further Reduced Cost By Moving Down The Learning Curve. Worldwide Volume Then Helped To Support Aggressive Investments In Marketing, New Production Equipment, And R&D And To Achieve Proprietary Technology.

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