Brad Stone Quotes

Each Group Was Required To Propose Its Own "fitness Function" - A Linear Equation That It Could Use To Measure Its Own Impact Without Ambiguity. For Example, A Two-pizza Team In Charge Of Sending Advertising E-mails To Customers Might Choose For Its Fitness Function The Rate At Which These Messages Were Opened Multiplied By The Average Order Size Those E-mails Generated. A Group Writing Software Code For The Fulfillment Centers Might Home In On Decreasing The Cost Of Shipping Each Type Of Product And Reducing The Time That Elapsed Between A Customer's Making A Purchase And The Item Leaving The FC In A Truck. Bezos Wanted To Personally Approve Each Equation And Track The Results Over Time. It Would Be His Way Of Guiding A Team's Evolution. Bezos Was Applying

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