Charles Duhigg Quotes

Andreasen Wanted To Know Why These People Had Deviated From Their Usual Patterns. What He Discovered Has Become A Pillar Of Modern Marketing Theory: People's Buying Habits Are More Likely To Change When They Go Through A Major Life Event. When Someone Gets Married, For Example, They're More Likely To Start Buying A New Type Of Coffee. When They Move Into A New House, They're More Apt To Purchase A Different Kind Of Cereal. When They Get Divorced, There's A Higher Chance They'll Start Buying Different Brands Of Beer.7.7 Consumers Going Through Major Life Events Often Don't Notice, Or Care, That Their Shopping Patterns Have Shifted. However, Retailers Notice, And They Care Quite A Bit.

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