Chip Heath Quotes

An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't Buy Quarter-inch Drill Bits. They Buy Quarter-inch Holes So They Can Hang Their Children's Pictures.

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

Chip Heath Quotes: An Old Advertising Maxim Says You've Got To Spell Out The Benefit Of The Benefit. In Other Words, People Don't

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