Suyog Ketkar Quotes & Sayings

Familiarity trumps functionality. — Suyog Ketkar

Make difference with the uniformity; make uniformity the difference. — Suyog Ketkar

Brevity is pivotal to clarity. — Suyog Ketkar

Memories are interesting. Interesting because they are faded yet detailed, pictured yet difficult to decipher, yelling yet mute, beautiful yet dreadful, magical yet logical, and familiar yet new. We listen; we encounter; we observe; we do; we learn; and, we talk. Everything we do or experience becomes our memory. Indeed, memories are interesting. — Suyog Ketkar

The design's intuitiveness is factorized based on the stored procedures: the more intuitive the design is, the more the users can remember and recall. — Suyog Ketkar

The success of the documentation efforts lies in the users being able to correctly locate and use the resolutions to their issues on time and retain that knowledge for later use. — Suyog Ketkar

The fact is that as writers we need to make our
mark. But, to do that, we must help our words make their mark. It is that simple; it is that difficult. — Suyog Ketkar

If we can get the design right, we can reduce the experiential differences between the first-time and the repeated usage of the application. — Suyog Ketkar

We are trained to teach users but are not trained to help them learn. — Suyog Ketkar

Contextualization lies in bringing out the right messages from the abundant content; in sandwiching the subject between the background of information and the foreground of its utility. — Suyog Ketkar

As a technical communicator, I am an enabler of
information. — Suyog Ketkar

How much ever we may underpin cognitive learning theories in technical communication and document design, the users invariably learn more when they are unknowingly
involved in the learning process: users learn more when they aren't learning. Conclusively, we must focus on experimentation and empowerment, and not on learning alone. — Suyog Ketkar

Users notice good design only when it is missing. — Suyog Ketkar

We are driven by our necessities, which are driven by our situations, which are driven by our decisions, which surprisingly are driven by our necessities. So, what do we make of it? It all begins and ends with understanding the users' needs. — Suyog Ketkar