Roy H. Williams Quotes & Sayings

Lives, like money, are spent. What are you buying with yours? — Roy H. Williams

The best ads are about the customer and how the product will change his life. — Roy H. Williams

A visual image in the hand of an artist is merely a tool to trigger a mental image. — Roy H. Williams

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either. — Roy H. Williams

Our actions are all that separate our daydreams from our goals. — Roy H. Williams

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough. — Roy H. Williams

A meaningless statement remains meaningless no matter how often it's heard. — Roy H. Williams

In marketing you must choose between boredom, shouting and seduction. Which do you want? — Roy H. Williams

Small thoughts fit easily into a closed mind, but big thoughts require an open one. — Roy H. Williams

Follow a trail of bold mistakes and at the end of them you will find a genius. — Roy H. Williams

Numerals are images of amounts. But the amounts they represent are real. — Roy H. Williams

Referring to an event in an untold story is a powerful technique rarely used. — Roy H. Williams

Sad is the man who has no place to put his faith other than
in himself. — Roy H. Williams

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so. — Roy H. Williams

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two. — Roy H. Williams

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them. — Roy H. Williams

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries. — Roy H. Williams

Take your inspiration from wherever you find it, no matter how ridiculous. — Roy H. Williams

The first step in exceeding your customer's expectations is to know those expectations. — Roy H. Williams

A visual image is a simple thing, a picture that enters the eyes. — Roy H. Williams

Contrary to popular belief, Americans don't hate advertising. — Roy H. Williams

People don't trade money for things when they value their money more highly than they value the things. — Roy H. Williams

The first step in persuasion is to entice your target to imagine doing the thing you want them to do. — Roy H. Williams

Any investment in sales training is an investment in your own gross profits. — Roy H. Williams

Consequently, a young business often grows by large percentages. Mature businesses rarely do. — Roy H. Williams

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking. — Roy H. Williams

Use half as many words and they'll hit twice as hard. — Roy H. Williams

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. — Roy H. Williams

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation ... as music. — Roy H. Williams

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect. — Roy H. Williams

No trade will be made unless they want the thing more than they want their money. — Roy H. Williams

The risk of insult is the price of clarity. — Roy H. Williams

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy. — Roy H. Williams

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. — Roy H. Williams

Words are mere shadows cast by ideas. But the ideas they represent are real. — Roy H. Williams

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school. — Roy H. Williams

A good story often increases the salability of an item without increasing its actual value. — Roy H. Williams

Writing good ads is easy when you have something to say. — Roy H. Williams

Strings of gravity vibrate at a different frequency than strings of light. — Roy H. Williams

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known. — Roy H. Williams

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought. — Roy H. Williams

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well. — Roy H. Williams

It is a lack of commitment, not a lack of talent, that damns you to mediocrity. — Roy H. Williams

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time. — Roy H. Williams

The fate of your company is in the hands of your people. Train them well. — Roy H. Williams

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that? — Roy H. Williams

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement. — Roy H. Williams

Live and "love to be fascinated. — Roy H. Williams

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that's worth more to you than your fear. — Roy H. Williams

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a "rescuer," known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures? — Roy H. Williams

Guard the secret theater of your heart.
See nothing there that you do not want to see happen in reality. — Roy H. Williams

Embarrassment, or the risk of it, accompanies all your important choices. — Roy H. Williams

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether. — Roy H. Williams

The salability of an item can often be improved while the value itself remains unchanged. — Roy H. Williams

LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math. — Roy H. Williams

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them. — Roy H. Williams

Opportunity never knocks. It hangs thick in the air all around you.
You breathe it unthinking, and
dissipate it with your sighs. — Roy H. Williams

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not. — Roy H. Williams

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag. — Roy H. Williams