Roberta Sassatelli Quotes & Sayings
Enjoy the top 1 famous quotes, sayings and quotations by Roberta Sassatelli.
Famous Quotes By Roberta Sassatelli
Recent works on the organization of advertising agencies in Britain and the US show that advertisers' self-understanding, expertise and practices are geared to the agencies' imperative for self-promotion in competitive markets (Cronin 2004; Soar 2000). Drawing on Bourdieu's observations on 'cultural intermediaries', Matthew Soar's (2000) research also shows that the first audience which advertising 'creatives' have in mind is themselves (see also Nixon 2003). — Roberta Sassatelli