Robert W. Bly Quotes & Sayings

Listen to your instincts, then do the opposite. — Robert W. Bly

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to - copy that makes the arguments so convincingly the customer can't help but want to buy the product being advertised. — Robert W. Bly

Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote an entire working life to one particular discipline. — Robert W. Bly

We are not in the business of being original. We are in the business of reusing things that work. — Robert W. Bly

What you want to do as a living and get paid for, others want to do as a hobby and for free. — Robert W. Bly