Philip Kotler Quotes & Sayings
Enjoy the top 45 famous quotes, sayings and quotations by Philip Kotler.
Famous Quotes By Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler
The sales department isn't the whole company, but the whole company better be the sales department. — Philip Kotler
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler
George Loewenstein of Carnegie Mellon provides one of the simplest definitions of curiosity: the feeling of deprivation that comes from an information gap between what we know and what we want to know. Separately, — Philip Kotler
The inevitable consequence is that the wealthy become dominant. The wealthy set their own pay or the company boards pay very generously. Each company board, in hiring a new CEO, feels it must pay as much or more than the competitive companies pay their CEO, rather than using the firm's earnings or share price or some other yardstick. In many sectors, especially in the financial sector, there is more collusion than real competition. The wealthy see their pay as describing their worth, and they rely on their wealth and political influence to defeat democratic measures to contain or tax them sufficiently. Democracy is therefore in danger of being destroyed by capitalism. Unless there is higher taxation on wealth and more regulation to promote real competition, democracy is subverted.8 — Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler
Your company does not belong inmarkets where it cannot be the best. — Philip Kotler
Today you have to run faster to stay in place. — Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face? — Philip Kotler
Today's economic landscape is being shaped by two powerful forces - technology and globalization. — Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. — Philip Kotler
Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans. — Philip Kotler
Good companies will meet needs; great companies will create markets. — Philip Kotler
There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened. - Anonymous — Philip Kotler
Every company should work hard to obsolete its own product line - before its competitors do. — Philip Kotler
It is more important to do what is strategically right than what is immediately profitable. — Philip Kotler
Where is personal selling? Isn't the sales force of key importance in business marketing? — Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match. — Philip Kotler
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. — Philip Kotler
The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler
A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place. — Philip Kotler
It is no longer enough to satisfy your customers. You must delight them. — Philip Kotler
The best advertising is done by satisfied customers. — Philip Kotler
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. — Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler
I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies. — Philip Kotler
The successful salesperson cares first for the customer, second for the products. — Philip Kotler
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. — Philip Kotler
No company in its right mind tries to sell to everyone. — Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler
Business, investor, and consumer confidence is shaken and the contraction phase begins. — Philip Kotler
The future isn't ahead of us. It has already happened. — Philip Kotler
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them. — Philip Kotler
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. — Philip Kotler