Philip Kotler Quotes & Sayings

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler

The sales department isn't the whole company, but the whole company better be the sales department. — Philip Kotler

Marketing is a race without a finishing line — Philip Kotler

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler

George Loewenstein of Carnegie Mellon provides one of the simplest definitions of curiosity: the feeling of deprivation that comes from an information gap between what we know and what we want to know. Separately, — Philip Kotler

The inevitable consequence is that the wealthy become dominant. The wealthy set their own pay or the company boards pay very generously. Each company board, in hiring a new CEO, feels it must pay as much or more than the competitive companies pay their CEO, rather than using the firm's earnings or share price or some other yardstick. In many sectors, especially in the financial sector, there is more collusion than real competition. The wealthy see their pay as describing their worth, and they rely on their wealth and political influence to defeat democratic measures to contain or tax them sufficiently. Democracy is therefore in danger of being destroyed by capitalism. Unless there is higher taxation on wealth and more regulation to promote real competition, democracy is subverted.8 — Philip Kotler

There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler

Don't buy market share. Figure out how to earn it. — Philip Kotler

The Ownership Quotient, — Philip Kotler

The internet will create the winnerand bury the laggards. — Philip Kotler

Watch the product life cycle; but more important, watch the market life cycle. — Philip Kotler

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler

Your company does not belong inmarkets where it cannot be the best. — Philip Kotler

Today you have to run faster to stay in place. — Philip Kotler

Every business is a service business. Does your service put a smile on the customer's face? — Philip Kotler

Today's economic landscape is being shaped by two powerful forces - technology and globalization. — Philip Kotler

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. — Philip Kotler

Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans. — Philip Kotler

Good companies will meet needs; great companies will create markets. — Philip Kotler

There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened. - Anonymous — Philip Kotler

Every company should work hard to obsolete its own product line - before its competitors do. — Philip Kotler

It is more important to do what is strategically right than what is immediately profitable. — Philip Kotler

Where is personal selling? Isn't the sales force of key importance in business marketing? — Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match. — Philip Kotler

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. — Philip Kotler

The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler

A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place. — Philip Kotler

It is no longer enough to satisfy your customers. You must delight them. — Philip Kotler

The best advertising is done by satisfied customers. — Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. — Philip Kotler

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies. — Philip Kotler

The successful salesperson cares first for the customer, second for the products. — Philip Kotler

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. — Philip Kotler

No company in its right mind tries to sell to everyone. — Philip Kotler

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler

Business, investor, and consumer confidence is shaken and the contraction phase begins. — Philip Kotler

The future isn't ahead of us. It has already happened. — Philip Kotler

Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler

The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler

The most important thing is to forecast where customers are moving, and be in front of them. — Philip Kotler

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. — Philip Kotler