Peter W. Huber Quotes & Sayings

Efficiency may curtail [energy] demand in the short term, for the specific task at hand. But its long-term impact is just the opposite ... efficiency fails to curb demand because it lets more people do more, and do it faster-and more/more/faster invariably swamps all the efficiency gains. — Peter W. Huber

The greenest fuels are the ones that contain the most energy per pound of material that must be mined, trucked, pumped, piped, and burnt. [In contrast], extracting comparable amounts of energy from the surface would entail truly monstrous environmental disruption ... The greenest possible strategy is to mine and to bury, to fly and to tunnel, to search high and low, where the life mostly isn't, and so to leave the edge, the space in the middle, living and green. — Peter W. Huber

People need to buy and want to. The selling itself becomes the entertainment, the sought-after good ... In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer. — Peter W. Huber