Nancy R. Lee Quotes & Sayings
Enjoy the top 1 famous quotes, sayings and quotations by Nancy R. Lee.
Famous Quotes By Nancy R. Lee
AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that "experts know what is best and will tell people how to behave for their own good" in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it. — Nancy R. Lee