Michael Blanding Quotes & Sayings
Enjoy the top 1 famous quotes, sayings and quotations by Michael Blanding.
Famous Quotes By Michael Blanding
In his 1903 book 'Psychology of Advertising', [Walter Dill Scott] argued that 'the effect of modern advertising is not so much to convince as to suggest.' So-called reason-why advertising was a blunt instrument compared with 'atmosphere advertising', which would associate a product with the viewer's subconscious desired: to be well liked, to be healthy, to possess, to succeed. — Michael Blanding