Martin Sorrell Quotes & Sayings

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with. — Martin Sorrell

In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult. — Martin Sorrell

In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle. — Martin Sorrell

Marketing is an investment, not a cost. — Martin Sorrell

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are. — Martin Sorrell

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not. — Martin Sorrell

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way. — Martin Sorrell

It doesn't make much sense and it's nil premium. They're going to have co-CEOs ... which is a very uncomfortable structure. — Martin Sorrell

I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over their message is gone. Look at Wikileaks: you have to approach everything you write on the basis it's going to be on the front page of the newspaper. — Martin Sorrell

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation. — Martin Sorrell

In the rain-swept afternoon
my heart discovers
the tragedy of autumn
raining from the trees. — Martin Sorrell