Martin Lindstrom Quotes & Sayings

When we brand things, our brains perceive them as more special and valuable than they actually are. — Martin Lindstrom

Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later. — Martin Lindstrom

A global brand building strategy is, in reality, a local plan for every market. — Martin Lindstrom

Brand handling synergy means developing and communicating your company's values and identity consistently. — Martin Lindstrom

90 percent of all Gillette shavers are bought by women for the men in their lives — Martin Lindstrom

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future. — Martin Lindstrom

Sex doesn't sell anything other than itself — Martin Lindstrom

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom