Marc Goodman Quotes & Sayings

The challenge, however, is that Google, Facebook, Netflix, and Amazon do not publish their algorithms. In fact, the methods they use to filter the information you see are deeply proprietary and the "secret sauce" that drives each company's profitability. The problem with this invisible "black box" algorithmic approach to information is that we do not know what has been edited out for us and what we are not seeing. As a result, our digital lives, mediated through a sea of screens, are being actively manipulated and filtered on a daily basis in ways that are both opaque and indecipherable. — Marc Goodman

That also means the antivirus software you are running on your own computer is likely only catching 5 percent of the emerging threats targeting your machine. If your body's own immune system had a batting average like that, you would be dead in a matter of hours. — Marc Goodman

Ever the man of his word, DPR wired the remaining $40,000 balance to the killer and even sent a thank-you note for the hit, lamenting in an encrypted e-mail, "I'm pissed I had to kill him . . . but what is done is done . . . I just can't believe he was so stupid . . . I just wish more people had some integrity." Yes, the founder of Silk Road, the world's largest illicit marketplace, the man who had just ordered a hit on his own employee, was disturbed by the lack of integrity in this world. — Marc Goodman

If you control the code, you control the world. This is the future that awaits us. — Marc Goodman

Screens tell you not what is really out there but what the government or Facebook thinks you should see. If you searched for something and it wasn't there, how would you know it really was? To paraphrase an old philosophical question, if a tree falls on the Internet and no search engine indexes it, does it make any noise? As we live our lives increasingly mediated through screens, when it doesn't exist online, it doesn't exist. — Marc Goodman

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience. TOM KELLEY, IDEO Why — Marc Goodman

Yet all attackers benefit from the asymmetric nature of the technology: the defender must build a perfect wall to keep out all intruders, while the offense need find only one chink in the armor through which to attack. — Marc Goodman

For example, in 2012 researchers at Kaspersky Lab in Moscow uncovered a highly complex piece of malware known as Flame that had been pilfering data from information systems around the world for more than five years before it was detected. Mikko Hypponen, the well-respected chief research officer at the computer security firm F-Secure, called Flame a failure for the antivirus industry and noted he and his colleagues may be "out of their leagues in their own game." Though millions around the world rely on these tools, it's pretty clear the antivirus era is over. — Marc Goodman

The noted Yale computer science professor Edward Tufte once observed that there are only two industries that refer to their customers as users: computer designers and drug dealers. Importantly, you are equally as likely to recover damages from either of them for the harms their products cause. — Marc Goodman

But many of these Silicon Valley entrepreneurs hard at work creating our technological future pay precious little attention to the public policy, legal, ethical, and security risks that their creations pose to the rest of society. — Marc Goodman

Those very same metadata are contained in millions of photographs posted to sale and auction sites such as Craigslist and eBay. For example, a photograph of a diamond ring or an iPad posted on Craigslist might have embedded with it the precise location of your home where the photograph was taken. — Marc Goodman

Today 89 percent of employees are accessing work-related information on their mobile phones, and 41 percent are doing so without permission of their companies. — Marc Goodman

Even the infamous 2002 Bali bombing mastermind, Imam Samudra from the al-Qaeda-linked terrorist group Jamaah Islamiyah, funded his attack in which more than 200 people were murdered with the $150,000 he obtained by hacking into Western bank accounts and credit lines. Samudra was technologically savvy and while in prison wrote an autobiographical manifesto containing a chapter titled "Hacking, Why Not?" In the book, Samudra shared his hacking and "carding" techniques with his disciples, encouraging them "to take the holy war into cyberspace by attacking U.S. computers, with the particular aim of committing credit card fraud, called 'carding,' " to fund operations. — Marc Goodman

Each and every day around the world, display wars are taking place as governments, multinational corporations, criminals, and terrorists battle to shape and control what is seen online. What ensues is a real but covert war on reality, one that is meant to blind us to the truth. — Marc Goodman

Fifty-five percent of people use the same password across most Web sites, and 40 percent don't even bother to use one at all on their smart phones. — Marc Goodman

We are at the dawn of a technological arms race, an arms race between people who are using technology for good and those who are using it for ill. — Marc Goodman

We saw a blatant example of this abuse in mid-2014 when a study published by researchers at Facebook and Cornell University revealed that social networks can manipulate the emotions of their users simply by algorithmically altering what they see in the news feed. In a study published by the National Academy of Sciences, Facebook changed the update feeds of 700,000 of its users to show them either more sad or more happy news. The result? Users seeing more negative news felt worse and posted more negative things, the converse being true for those seeing the more happy news. The study's conclusion: "Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. — Marc Goodman

China has secretly developed an army of 180,000 cyber spies and warriors, mounting an incredible ninety thousand computer attacks a year against the U.S. Defense Department networks alone. The totality of the thefts and their impact on American national security are breathtaking. — Marc Goodman

did you realize every time you speak a query into Apple's Siri artificial intelligence agent, your voice recording is analyzed and stored by the company for at least two years? — Marc Goodman

Not futuristic enough? What about an interspecies Internet - one that links elephants, dolphins, and great apes for "the purposes of enrichment, research, and preservation"? Though it may sound crazy, it's already here. In Australia, for example, there are over 300 sharks on Twitter (no, they did not sign up themselves). Researchers fitted 338 sharks, including many great whites, with acoustic tags that send an electronic signal to shore-based receivers when the animals come within half a mile of the beach. For a country that has suffered more fatal shark attacks than any other, this IoT development is saving human lives, and the sharks have attracted nearly forty thousand beach-going Twitter followers as a result. — Marc Goodman

Shockingly, the Deep Web is a massive five hundred times larger than the surface Web you use and search every day. While the Deep Web contains seventy-five hundred terabytes of information, the Googleable universe contains a paltry nineteen terabytes. According to a study published in Nature, Google captures no more than 16 percent of the surface Web and misses all of the Deep Web. As a result, when you search Google, you are only seeing 0.03 percent (one in three thousand pages) of the information that actually exists and would be available online — Marc Goodman

If J. K. Rowling had written Harry Potter in Google Docs instead of Microsoft Word, she would have granted Google the worldwide rights to her work, the right to adapt or dramatize all the Muggles as Google saw fit, to say nothing of the Hogwarts School of Witchcraft and Wizardry. Google would have retained the rights to sell her stories to Hollywood studios and to have them performed on stages around the world, as well as own all the translation rights. Had Rowling written her epic novel in Google Docs, she would have granted Google the rights to her $15 billion Harry Potter empire - all because the ToS say so. — Marc Goodman

Today, using the distributed computing power of the cloud and tools such as CloudCracker, you can try 300 million variations of your potential password in about twenty minutes at a cost of about $17. This means that anyone could rent Amazon's cloud-computing services to crack the average encryption key protecting most Wi-Fi networks in just under six minutes, all for the paltry sum of $1.68 in rental time (sure to drop in the future thanks to Moore's law). — Marc Goodman

In an instant, all of his data, including every baby picture he had taken during his daughter's first year of life, were destroyed. — Marc Goodman

Accordingly, the word "Facebook" appeared in a full one-third of divorce filings in 2011. All of this provides excellent fodder for the 81 percent of divorce attorneys who admit searching social media sites for evidence that can be used against their clients' spouses. For instance, all the data shared on Facebook and Twitter and all the cell-phone call records and GPS locational data that neatly recorded whose cell phone was next to whose and when become fair game in the battle royal that can be divorce proceedings. The pictures innocently taken of you at all those parties over the years, blurry-eyed with drink in hand, now become evidence of unfit parenting, a nugget of gold for opposing counsel during cross-examination. — Marc Goodman

where the victim (Citibank) was — Marc Goodman

Facebook's own security department has shockingly acknowledged that over 600,000 accounts are compromised every day. — Marc Goodman

Who was this criminal mastermind behind Silk Road? Not at all whom you would expect. Ross Ulbricht was the kind of kid any parent would be proud of, an Eagle Scout from Austin, Texas, who had earned a master's degree in science and engineering. — Marc Goodman

To paraphrase an old philosophical question, if a tree falls on the Internet and no search engine indexes it, does it make any noise? — Marc Goodman

The ability of one to affect many is scaling exponentially - and it's scaling for good and it's scaling for evil. — Marc Goodman