Keith Craft Quotes & Sayings

I think the church has done a pretty good job at reaching the "down and outers" but not a good job at reaching the "up and outers." I feel like one of my mandates is to reach corporate America with a message that relates to them. As an avid reader, I realized that the church at large was not speaking the language of corporate America or strategically to the needs of a corporate man/woman. — Keith Craft

All of us can get lost in the sea of humanity and just think that we are who and what other people say we are based on their preconceptions. All of us have preconceptions about other people. We preconceive about people based on how we perceive ourselves. In other words, we don't see people, places, and things how they are - we see them through the lens of how we are. For example, if you look at a lemon with sunglasses that have blue lenses, what color is the lemon? Green . . . right? No, it is yellow. The color of the lemon does not change, but how we see the lemon does. Most people's preconceptions stem from the misconceptions they have about themselves, based on what they have come to believe about themselves. We all have limited knowledge about ourselves. — Keith Craft