John Hegarty Quotes & Sayings

We haven't come this far to be ordinary. — John Hegarty

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. — John Hegarty

Obsessing about one medium versus another is a waste of energy - it is the cultivation and management of ideas, and the people who generate them, that is the crucial factor. — John Hegarty

We're all creative, it's just some of us earn our living by being so. — John Hegarty

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce. — John Hegarty

The function of advertising is simply to promote and sustain competitive advantage for brands. — John Hegarty

Do interesting things and interesting things will happen to you. — John Hegarty

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

You're only as good as your next idea. And if you can't agree on that, then it's time to walk. — John Hegarty

In other words: don't hide your differences, but shout about them. Be proud of them. — John Hegarty

What the heart feels today, the head will know tomorrow. — John Hegarty

You cannot create great work unless a little bit of you goes into it, be it your heart, your soul or your beliefs. — John Hegarty

Maybe we should rethink the whole organizational structure of an office and think of it as a club? A club is a place people enjoy going to and spending time in. A club is a rewarding, engaging and stimulating place to be. So why don't we think of the office as a club and learn from the way a club is run rather than an office? — John Hegarty

Better to be known for something than be forgotten for nothing. — John Hegarty