Jay Conrad Levinson Quotes & Sayings

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits. — Jay Conrad Levinson

toll-free phone numbers, which can triple the response rate or even better. — Jay Conrad Levinson

To improve your response rate, use testimonials. — Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit. — Jay Conrad Levinson

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better. — Jay Conrad Levinson

There is extraordinary chemistry that exists in long-term relationships — Jay Conrad Levinson

More than half your marketing time should be devoted to your existing customers. — Jay Conrad Levinson

Ask for a monthly allowance instead. — Jay Conrad Levinson

You must do the thinking for the reader of your resume. — Jay Conrad Levinson

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life. — Jay Conrad Levinson

marketing has a beginning and a middle but not an ending. — Jay Conrad Levinson

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. — Jay Conrad Levinson

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers - those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another. — Jay Conrad Levinson

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money. — Jay Conrad Levinson

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. — Jay Conrad Levinson

Marketing experts see today as two separate ages. One requires the age-old principles of patience and commitment for the eventual profit. The other requires a can't-refuse offer, a large and responsive mailing list, and online dexterity for the quick profit. The guerrilla marketer of today operates comfortably in both ages. — Jay Conrad Levinson

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works - regardless of cost. — Jay Conrad Levinson

A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all. — Jay Conrad Levinson

Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination. — Jay Conrad Levinson

you don't need many. You need only one good one. — Jay Conrad Levinson

advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years. — Jay Conrad Levinson

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. — Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It's about them. I hope you never forget that. — Jay Conrad Levinson

If they send you an e-mail, respond within twenty-four hours, though two hours is far better, and two minutes is best. — Jay Conrad Levinson

Your website is the window of your business. Keep it fresh, keep it exciting. — Jay Conrad Levinson

Time, though you've probably lived all your life believing the contrary, is not money. If you run out of money, there are many ways to scrounge up more. If you run out of time - well, that's all she wrote. — Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world. — Jay Conrad Levinson

If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work. — Jay Conrad Levinson

What Is Personal Branding?
Personal branding is the process of identifying the unique and differentiating value that you can bring to an organization, team, and/or project and communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career. — Jay Conrad Levinson

3. The unconscious mind controls the internal dialogue. — Jay Conrad Levinson