Famous Quotes & Sayings

J. Berg Esenwein Quotes & Sayings

Enjoy the top 1 famous quotes, sayings and quotations by J. Berg Esenwein.

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J. Berg Esenwein Quotes 1495128

A watch manufacturer in New York tried out two series of watch advertisements; one argued the superior construction, workmanship, durability, and guarantee offered with the watch; the other was headed, "A Watch to be Proud of," and dwelt upon the pleasure and pride of ownership. The latter series sold twice as many as the former. A salesman for a locomotive works informed the writer that in selling railroad engines emotional appeal was stronger than an argument based on mechanical excellence. — J. Berg Esenwein