Gary Vaynerchuk Quotes & Sayings

If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world. — Gary Vaynerchuk

You cannot underestimate the sharpness of people's BS radar. They can spot a soulless, bureaucratic tactic a million miles away. — Gary Vaynerchuk

We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. — Gary Vaynerchuk

Love your family, work super hard, live your passion. — Gary Vaynerchuk

I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong. — Gary Vaynerchuk

We're living in an era where word-of-mouth is on steroids, — Gary Vaynerchuk

Never ever waver. Be on record. Don't be on the wrong side of history. — Gary Vaynerchuk

The best marketing strategy ever: CARE — Gary Vaynerchuk

I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports. — Gary Vaynerchuk

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead. — Gary Vaynerchuk

Use every customer point of contact to weave stories about who you are and what your brand stands for. — Gary Vaynerchuk

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built. — Gary Vaynerchuk

I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. — Gary Vaynerchuk

Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody. — Gary Vaynerchuk

Businesses can forge a direct connection between their community and their brand when they stop thinking about social media as the backup to the main events. It should be a main event in and of itself, serving as the nexus connecting every other channel by which businesses talk to their customers. — Gary Vaynerchuk

I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. — Gary Vaynerchuk

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge. — Gary Vaynerchuk

For business, our internet love affair was a gift from the gods. — Gary Vaynerchuk

People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy. — Gary Vaynerchuk

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. — Gary Vaynerchuk

Content is king, but marketing is queen, and runs the household. — Gary Vaynerchuk

Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. — Gary Vaynerchuk

A penguin cannot become a giraffe, so just be the best penguin you can be. — Gary Vaynerchuk

I influence anybody who is able to get through the chaos of my first impression. — Gary Vaynerchuk

I have never listened to authority. It is not in my DNA. — Gary Vaynerchuk

I measure my success by how happy I am, not how big the business is or how much money I've made. — Gary Vaynerchuk

Your legacy is being written by yourself. Make the right decisions. — Gary Vaynerchuk

What's the ROI of your mum? You can't put a value on a relationship. — Gary Vaynerchuk

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase. — Gary Vaynerchuk

I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.' — Gary Vaynerchuk

The reason we love our parents is because they loved us first. Every single company should take this advice. — Gary Vaynerchuk

As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. — Gary Vaynerchuk

What you do after you create your content is what truly counts. — Gary Vaynerchuk

I find it fascinating that a lot of business books that do well are from people who've never made any money in business. — Gary Vaynerchuk

There is no sale without the story; no knockout without the setup. — Gary Vaynerchuk

If your organization's intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy. — Gary Vaynerchuk

Please think about your legacy, because you're writing it every day. — Gary Vaynerchuk

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it. — Gary Vaynerchuk

There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together. — Gary Vaynerchuk

Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. — Gary Vaynerchuk

What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product. — Gary Vaynerchuk

Social marketing is now a 24-7 job. — Gary Vaynerchuk

Storytelling is by far the most underrated skill in business. — Gary Vaynerchuk

Good salespeople sell value and social media is the best place to find this value because of its transparency. — Gary Vaynerchuk

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money! — Gary Vaynerchuk

One of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all. — Gary Vaynerchuk

Whether you're 9 or 90, stop trying to fix the things you're bad at, and focus on the things you're good at. — Gary Vaynerchuk

Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. — Gary Vaynerchuk

IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones. — Gary Vaynerchuk

Your story needs to move people's spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you've given them so much it would be almost rude to refuse. — Gary Vaynerchuk

When the tech geeks talk, I pay close attention. — Gary Vaynerchuk

Care Immensely or Die: This is a bigger culture shift than you realize. — Gary Vaynerchuk

You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. — Gary Vaynerchuk

Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob. — Gary Vaynerchuk

I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time. — Gary Vaynerchuk

It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get. — Gary Vaynerchuk

2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008. — Gary Vaynerchuk

I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude. — Gary Vaynerchuk

People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom. — Gary Vaynerchuk

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. — Gary Vaynerchuk

Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of. — Gary Vaynerchuk

The people who make the greatest wines in the world, they love their dirt, they pick it up, they coddle it, they kiss it, they put it in a jar and it sits on their mantle in the living room, because they know. They know. — Gary Vaynerchuk

If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner. — Gary Vaynerchuk

We are in control of the one asset that we all give the most f#%ks about, and that is time. — Gary Vaynerchuk

While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed. — Gary Vaynerchuk

We are living at the beginning of the humanization of business. — Gary Vaynerchuk

99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. — Gary Vaynerchuk

We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be. — Gary Vaynerchuk

You can't read about push ups. You gotta do them. — Gary Vaynerchuk

When given the choice, people will always spend their time around people they like. — Gary Vaynerchuk

If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already ... — Gary Vaynerchuk

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses. — Gary Vaynerchuk

If content is King, context is God. — Gary Vaynerchuk

I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. — Gary Vaynerchuk

Hustle is the most important word
EVER. — Gary Vaynerchuk

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling. — Gary Vaynerchuk

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. — Gary Vaynerchuk

The person who can dominate during rough times is the person who can dominate, period. — Gary Vaynerchuk

There is never a bad time to start a business - unless you want to start a mediocre one. — Gary Vaynerchuk

I am aware of the talent I was gifted and had to execute against it. It is just being very self aware and betting on your best strength. — Gary Vaynerchuk

Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality. — Gary Vaynerchuk

It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half. — Gary Vaynerchuk

Pinterest is like window shopping 3.0. — Gary Vaynerchuk

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care. — Gary Vaynerchuk

It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at. — Gary Vaynerchuk

Make every decision based on your last years of life instead of your next 10. — Gary Vaynerchuk

One out of every five page views in the United States is on Facebook! — Gary Vaynerchuk

I think of customer service as an offense and not a defense — Gary Vaynerchuk

Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads. — Gary Vaynerchuk

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily. — Gary Vaynerchuk

The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine! — Gary Vaynerchuk

I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. — Gary Vaynerchuk

Part of why you love your parents is because they loved you first. Brands need to do that. — Gary Vaynerchuk

The main mistake most marketers make is to use Twitter primarily as an extension of their blog, a place to push a link to content they have posted elsewhere. — Gary Vaynerchuk

Company culture is the backbone of any successful organization. — Gary Vaynerchuk

Patience is grossly underestimated. — Gary Vaynerchuk

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. — Gary Vaynerchuk

Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. — Gary Vaynerchuk

We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies. — Gary Vaynerchuk

True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency. — Gary Vaynerchuk