David A. Aaker Quotes & Sayings
Enjoy the top 3 famous quotes, sayings and quotations by David A. Aaker.
Famous Quotes By David A. Aaker
A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it. — David A. Aaker
A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. — David A. Aaker
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it. — David A. Aaker