Craig Atkinson Quotes & Sayings
Enjoy the top 1 famous quotes, sayings and quotations by Craig Atkinson.
Famous Quotes By Craig Atkinson
The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour. — Craig Atkinson