Chet Holmes Quotes & Sayings

Use market data, not product data. Set the buying criteria in your favor. Find the "smoking gun," the one thing that undeniably positions you over every one else. Make sure you hit their pain points. Include your own pitch for your product or ser vice only after you have covered the education thoroughly. — Chet Holmes

you will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or ser vice. — Chet Holmes

If your product is shaving cream, you can use the headline, "The five things you'd better know about shaving and how many different ways it affects your body." Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it's time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you're already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth — Chet Holmes

The one who gives the market the most and best information will always slaughter the one who just wants to sell products or services. — Chet Holmes