Bryan Eisenberg Quotes & Sayings

the problem with most brand stories is that they're told by the wrong people. — Bryan Eisenberg

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. — Bryan Eisenberg

Did you know that Jeff Bezos, in place of PowerPoint presentations in meetings, requires his execs to write six-page narrative memos? — Bryan Eisenberg

In fact, neuroscience research has demonstrated with fMRI studies that when people engage in analytical thought, their ability to empathize is repressed and vice versa. — Bryan Eisenberg

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg