Brian Lawley Quotes & Sayings

Only move forward with creating a product that will be "above the bar. — Brian Lawley

Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical. — Brian Lawley

Engineering-driven companies falsely assume that because they build it, the industry will magically become aware and be willing to buy it. — Brian Lawley

After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new. — Brian Lawley

Not having a specified launch plan and process is one of the biggest pitfalls in the technology market. — Brian Lawley

Doing testing with real users (in addition to internal quality testing) can help you avoid the serious embarrassment of a failed product. — Brian Lawley

Methodology must be flexible. Companies often don't adopt the materials & methods they were trained on because they aren't flexible enough. — Brian Lawley