Bob Garfield Quotes & Sayings

Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray. — Bob Garfield

What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob. — Bob Garfield

Chain letters are the postal equivalent of intestinal flu: you get it and pass it along to your friends. — Bob Garfield

[A TV commercial] crossed my desk in 1986. It came with a press release boasting about an enormous production budget employed in service of what it termed a communications "breakthrough". The secret of this particular breakthrough was the science of semiotics - i.e., conveying meaning via powerful symbols imbued with significance far beyond their literal interpretation. It's the sort of thing that Jean Baudrillard and Noam Chomsky write about. Umberto Eco. Dudes like that. Dudes who have no responsibility for marketshare.

Whoa," I said to myself as I eagerly tore the videocassette out of its jacket. "This is gonna suck. — Bob Garfield