Beth Comstock Quotes & Sayings

Some dream in color. We dream in scale. — Beth Comstock

We seek to be as nimble as a startup. — Beth Comstock

The more passionate that someone is about something, the more you have to listen to them. — Beth Comstock

Marketing is about innovation. — Beth Comstock

You can't sell anything if you can't tell anything. — Beth Comstock

There is always room in our budget for a little experimentation. — Beth Comstock

Be where the world is going. — Beth Comstock

You have to tell a story before you can sell a story. — Beth Comstock

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. — Beth Comstock

In big companies projects have to scale and Lean Startup help us to do it — Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. — Beth Comstock

An idea doesn't count if you can't use it — Beth Comstock

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle. — Beth Comstock

Mind share before market share. — Beth Comstock

Know thyself. Know the customer. Innovate. — Beth Comstock

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare — Beth Comstock

B2B does not mean boring marketing. — Beth Comstock

Our job is to understand where the market is heading and translate that into practical action. — Beth Comstock

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator. — Beth Comstock