Zingone Design Quotes & Sayings

What we're doing, or, I should say, what you're doing, since no one has taught me any good words, is dropping recipes into people's brains to cause a neurochemical reaction to knock out the filters. Tie them up just long enough to slip an instruction past. And you do that by speaking a string of words crafted for the person's psychographic segment. Probably words that were crafted decades ago and have been strengthened ever since. And it's a string of words because the brain has layers of defenses, and for the instruction to get through, they all have to be disabled at once.'
Jeremy said, 'How do you know this?'
'Do you think I'm smart?'
'I think you're scary,' he said. — Max Barry

The passion for naming things is an odd human trait. It is strange that men always feel so much more at ease when they have put appellations on the things around them and that a wild, new region almost seems familiar and subdued once enough names have been used on it, even though in fact it is not changed in the slightest. Or, on second thought, it is perhaps not really strange. The urge to name must be as old as the human race, as old as speech which is one of the really fundamental characteristics by which we rise above the brutes, and thus a basic and essential part of the human spirit or soul. The naming fallacy is common enough even in science. Many a scientist claims to have explained some phenomenon when in truth all he has done is to give it a name. — George Gaylord Simpson

What is love after but trusting in the unknown. — Marty Rubin

I'm not mainly interested in what buildings mean as symbols or vehicles for ideas. — Peter Zumthor

Play out the game, act well your part, and if the gods have blundered, we will not. — Ralph Waldo Emerson

The major purpose of defining and understanding yourself is to be able to come up with an objective strategy to map your success. — Archibald Marwizi