Your Direction Quotes & Sayings

you may be wrong to be right in the wrong direction, but, what is the wrong direction? — Ernest Agyemang Yeboah

Tentatively she curled an arm around his neck and relaxed against him as she held the lantern to light their way.
He was silent as he climbed the stairs with her, and though she kept her gaze averted, she could feel his eyes on her. In a few moments they were in the corridor leading from the wing, and with unerring direction, he turned down the hall toward her bedchamber.
Erienne was most observant of that fact and remembered the night he had paused outside her door.
"You seem to know your way quite well through this house. Even the way to my chamber."
"I know where the lord's chambers are and that you're using them," he replied, meeting her gaze.
"I don't think I'll ever feel safe in this house again," she replied with more truth than sarcasm.
A devilish grin gleamed back at her.
-Erienne & Christopher — Kathleen E. Woodiwiss

If you don't like the way you are headed, change direction. Go inside. Search your place of inner wisdom. See what this calls on you to do. Then do it. — Neale Donald Walsch

If you walk in any direction walk in the direction toward your greatest dream. — Shannon L. Alder

Go confidently in the direction of your dreams. Live the life you've imagined. — Henry David Thoreau

But I'd say that probably 70 percent of the bunkering is more to give you an idea of the direction that you want to go or to save your ball from going into worse places. — Tom Kite

Don't give up. Keep moving in the direction of your dreams. There is a time for the fulfillment of your dreams. — Lailah Gifty Akita

The compass rose is nothing but a star with an infinite number of rays pointing in all directions.
It is the one true and perfect symbol of the universe.
And it is the one most accurate symbol of you.
Spread your arms in an embrace, throw your head back, and prepare to receive and send coordinates of being. For, at last you know - you are the navigator, the captain, and the ship. — Vera Nazarian

If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction. — Sam Walton

We make boundaries so that we can feel separate and move coherently through the world: it's part of our necessary natural growth to do that. In doing it, we forget the secret, which is that we are not separate ... Respect your limits. Love your limits; they protect you from an abundance so immense it can be intolerable. If, however, you stretch your limits also, you will move in the direction of receiving and becoming unconditional love. — Julie Henderson

They tried to teach you to make lists in grade school, remember? Back when your day planner was the back of your hand. And if your assignments came off in the shower, well, then they didn't get done. No direction, they said. No discipline. So they tried to get you to write it all down somewhere more permanent. — Jonathan Nolan

But common sense comes too late, because Logan is now moving away from the counter and marching in my direction.

"Hey, gorgeous." He slides in the seat across from me and places a chocolate-chip muffin on the table. "I got you a muffin."

Damn it, I guess he'd noticed me right when he'd walked in.

"Why?" I ask in suspicion, and without saying hi.

"'Cause I wanted to get you something, and you already have coffee. Ergo, muffin."

I raise one eyebrow. "Are you trying to buy your way into my good graces?"

"Yup. And excellent pun, by the way."

"I wasn't punning. My name just happens to be a homonym."

His blue eyes gleam as he downright smolders at me. "I love it when you talk homonyms to me."

"Uh-huh. — Elle Kennedy

To realize your imagination, go with trust in the direction of your destination. — Debasish Mridha

Move your feet in the direction that is most favorable for your living up to your full potential. — Alexandra Stoddard

Then perhaps we should force you to help Petra."Alexander returned with barely disguised menace."She needs your blood.Now."
"That's unfortunate for her."Syn jerked his chin in the direction of the Great Room."As you can see,I am otherwise engaged."
"He's lost,"Luca uttered."Fucking lost. — Laura Wright

Instead of asking yourself what everyone else's opinion is going to be and how your action will be perceived by others, ask yourself, 'How do I want my life to be lived?' Then proceed to take a small risk in the direction of that new action. — Wayne Dyer

I got on with Louis from the word go. We're very similar and I like the fact that he has this ability to be nice to everyone while living totally for the moment. It puts a smile on your face when you see someone like that. I feel I can tell him anything, and I felt like that straight away. He can be really funny one minute, but if someone has a problem he can go into serious mode straight away and he gives really good advice. — One Direction

Willingness opens the doors to knowledge, direction, and achievement. Be willing to know, be willing to do, be willing to create a positive result. Be willing, especially, to follow your dream. — Peter McWilliams

Go in the direction of where your peace is coming from. — C. JoyBell C.

If you attach your mind to any ideology, you're going to be on a road, and that road may or may not lead you in a good direction. But you're gonna stay on that road because you are attached to an ideology. It could be a terrible road, but you stick with it regardless of rational thinking. — Joe Rogan

Who would think of buying or selling a private business because of someone's guess on the stock market? The availability of a quotation for your business interest (stock) should always be an asset to be utilized if desired. If it gets silly enough in either direction, you take advantage of it. Its availability should never be turned into a livability whereby its periodic aberrations in turn formulate your judgements. — Warren Buffett

There comes a time in life when you know what you like and have to make up your mind to like what you know, or at least have begun to know. In other words, you must determine in what direction your knowledge is leading, thus far. — Vincent Price

If you are operating in a certain way and you are thinking in a certain direction, suddenly opportunities arise. And if you are open to it, if you are not locked into your style too much or to what you think works. — Robert Barry

Trust gives you the permission to give people direction, get everyone aligned, and give them the energy to go get the job done. Trust enables you to execute with excellence and produce extraordinary results. As you execute with excellence and deliver on your commitments, trust becomes easier to inspire, creating a flywheel of performance. — Douglas Conant

When you can't change the direction of the wind - adjust your sails — H. Jackson Brown Jr.

Flood your imagination with vision ... if your deepest needs, values and internal beliefs agree with your direction, then you're more likely to succeed. — Robert G. Allen

You cannot change the direction of the wind, but you can adjust your sails to always reach your destination." So it is that when disasters occur in our lives and we go within to discover our inner strength or to seek discernment, we have choices to continue in the same direction the storm of life has paved for us, or adjust our sail and get back on track to what we believe and know to be our path in life. — Stephen R. Covey

By choosing to embrace and practice good values every day, you choose the higher course in life. And your life goes in a direction that you will always feel good about. You may not always get what you desire, but you will always be the person you desire to be. — John C. Maxwell

What fun it is to generalize in the privacy of a note book. It is as I imagine waltzing on ice might be. A great delicious sweep in one direction, taking you your full strength, and then with no trouble at all, an equally delicious sweep in the opposite direction. My note book does not help me think, but it eases my crabbed heart. — Florida Scott-Maxwell

Intellect can be helpful, but it needs consciousness to be its master; otherwise it can behave in a very stupid way. It can misunderstand things, it can misrepresent things. It needs a master to guide it, to give it a sense of direction. That master is your being. — Osho

This is your commitment. This is the time for it. If you are to be an entity, as you have chosen to be, then this is your opportunity, and this is your last reincarnation upon this earth. You need power, strength, determination, and joyous spontaneity in your working hours. You also need to influence personally those people in the outside world with whom you come in daily contact, and to extend yourself in using your full abilities of understanding and creativeness in your outside contacts. You need also to expand in the direction in which you are going, in terms of these sessions and psychological time. — Jane Roberts

As long as it's a regular day, not too rough to begin with, the ocean is pretty smooth once you make it out past the first set of waves. That's why people are afriad to swim in the ocean. They try to jump over those waves and get slammed down to the bottom and pulled across the sand like a piece of shell. You've got to go throught them, dive under just when they're rising up for you, set your direction, close your eyes, and just swim like hell. Once you get throught that, you'll find there isn't a better place for swimming because it's the ocean and it goes on forever. You don't have to see anyone if you don't want to. If you look out, away from the beach, it's easy to imagine that there's no one else but you in the whole world, you and maybe a couple of sea gulls. — Ann Patchett

Achieving goals by themselves will never make us happy in the long term; it's who you become, as you overcome the obstacles necessary to achieve your goals, that can give you the deepest and most long-lasting sense of fulfillment. So maybe the key question you and I need to ask is, "What kind of person will I have to become in order to achieve all that I want?" This may be the most important question that you can ask yourself, for its answer will determine the direction you need to head personally. — Anthony Robbins

What did you do with time when you had it in superabundance? Where did you put your eyes when you had already seen everything? What direction should your thoughts take, when daydreams could lead you into so much trouble? — V.C. Andrews

There's something wrong with my brain, it doesn't work properly! I can hear the same pitch in both ears, whereas for most people, if you listen to one pitch in one ear, it's slightly different in the other. That's how your brain works out direction. — Aphex Twin

No one can turn back the clock. Lie about your age if you want, but we're all going in the same direction. — Emma Woolf

When you shoot, that is opportunity number one to make a statement. When you edit, you have opportunity number two to make your statement. It could be an affirmation of your first choice or could go off in another direction. — Jay Maisel

If finding a woman in your bed is so distressing, magus, you should rethink the direction your life's taken. — Brandon Nolta

Captain! To your left there's a Lunar guard and on your right is a doctor who's running tests on Lunars and I'm being held by one of Levana's wolf hybrids and please be careful!"
Thorne took a step back into the hallway a gun from his waistband. He spent a moment swiveling the barrel of the gun in each direction, but nobody moved to attack him.
With some surprise, Cress realized that the operative's grip had weakened.
"Er ... " Thorne furrowed his brow, aiming the gun somewhere near the window. "Could you describe all those threats again because I feel like I missed something. — Marissa Meyer

Keep calm, they said on television. Everything is under control. I was stunned. Everyone was, I know that. It was hard to believe. The entire government, gone like that. How did they get in, how did it happen? That was when they suspended the Constitution. They said it would be temporary. There wasn't even any rioting in the streets. People stayed home at night, watching television, looking for some direction. There wasn't even an enemy you could put your finger on. Look out, said Moira to me, over the phone. Here it comes. Here what comes? I said. You wait, she said. They've been building up to this. It's you and me up against the wall, baby. She was quoting an expression of my mother's, but she wasn't intending to be funny. — Margaret Atwood

So what is it really like? What happens when people die? Noor asks Alice Bhatti, who after finishing her shift has changed into a loose maxi and is lying down on a wheelie stretcher, her forearm covering her eyes. A half-torn poster on the wall behind the stretcher says : Bhai, your blood will bring a revolution. Someone has scrawled under it with a marker: And that revolution will bring more blood. Someone has added Insha'allah in an attempt to introduce divine intervention into the proceedings. Some more down-to-earth soul has tried to give this revolution a direction, and drawn an arrow underneath and scribbled, Bhai, the Blood Bank is in Block C. — Mohammed Hanif

Ending Notions of Happiness

Each of us has a notion of how we can be happy. It would be very helpful if we took the time to reconsider our notions of happiness. We could make a list of what we think we need to be happy : "I can only be happy if ... " [...] Where did these ideas come from? Are they reality? Or are they only your notions? If you are committed to a particular notion of happiness, you do not have much chance to be happy.
Happiness arrives from many directions. If you have a notion that it comes only from one direction, you will miss all of these other opportunities because you want happiness to come only from the direction you want. — Thich Nhat Hanh

Sometimes the smallest step in the right direction ends up being the biggest step of your life. — Emma Stone

A job should not define who or what you are. You should be able to leave today and it not change the overall purpose or direction of your life. Your calling is a much larger concept than what you do daily to create income. Work opportunities can come and go - the direction of your life should remain constant. — Dan Miller

Your progress depends upon your degree of sustained intensity in a given direction. — Roger McDonald

Lord, speak to me about Your will for my life so that I can always walk in it. Your will is a place of safety and protection for me, and I need to know I am headed in the right direction. Help me to hear Your voice speaking to my heart telling me what to do, especially with regard to the decisions I need to make each day of my life. — Stormie O'martian

Guide to the world of the dead. When you are certain that the body has left you, feel sad for the good you didn't get to do; then stop feeling sad and begin your journey to the past. Feel happy for the evil you didn't get to do, then stop feeling happy and realize that what propels you is chance, which when you were going in the opposite direction seemed to you like order, or necessity. — Rodrigo Rey Rosa

Doing something like that, quite radically changing your approach to sound in one go, could leave you high and dry. It's happened before where people have changed direction and then everyone's stopped liking their music. — Tom Jenkinson

There are moments you wait for. And then there are moments you wait for. Moments you spend every other moment preparing for. Points of your life that click and turn. Push you in a completely new direction. — Ryan Graudin

The future is too soon the past. So make perseverance your excellence and go confidently in the direction of your dreams. — Henry David Thoreau

He put his hand on a waist-high bit of wall, and a chunk of stone immediately shook loose. It landed on his boot, crushing his great toe. Logan kicked it aside and ground out a curse.
He turned in time to see Rabbie extending an open palm in Callum's direction. "I'll take my payment now."
Callum resentfully dug a coin from his sporran and placed it in Rabbie's hand.
Logan had had enough of their mysterious chatter. "Explain yourselves."
"I'm just settling a wager with Callum," Rabbie said.
"What kind of bet?" he demanded.
"As to whether you bedded your wee little English bride on the wedding night." Rabbie grinned. "I said no. I won."
Damn. Was his frustration that obvious?
Logan thought of the way he'd just cursed at a rock.
Yes, it probably was.
-Rabbie, Callum, & Logan — Tessa Dare

Go forth in every direction- for the happiness, the harmony, the welfare of the many. Offer your heart, the seeds of understanding, like a lamp overturned and re-lit, illuminating the darkness. — Gautama Buddha

No, the thing that makes for greatness is determination, persisting in the right direction over the long haul, following your dream, staying at the task. — Charles R. Swindoll

I had received a t-shirt from my best friend Veronica at my police academy graduation. It reads, 'Throw your donut in the opposite direction and the cops won't get you.' I love wearing that t-shirt. — Suzie Ivy

Forget about the consequences of failure. Failure is only a temporary change in direction to set you straight for your next success. — Denis Waitley

At Mecca, Guru Nanak lay down to rest. He fell asleep and at some point, his feet happened to point in the direction of the Kaaba. A Qazi admonished Guru Nanak: "Who is this sleeping infidel? Why have you, O sinner, turned your feet towards God?" he said. To this Guru Nanak retorted: "Turn my feet in the direction where God is not. — Roopinder Singh

People hear your records in order, and they think of you as progressing in some direction, but it's not really like that. — King Khan

If necessary, give up; if necessary, step back; if necessary, go back; if necessary, change your direction; if necessary, switch your lights off! Do whatever is necessary! — Mehmet Murat Ildan

In the struggle to remain a complete person and to love from her fullness instead of her inadequacy a woman may appear hard. She may feel her early conditioning tugging her in the direction of surrender, but she ought to remember that she was originally loved for herself; she ought to hang on to herself and not find herself nagging, helpless, irritable and trapped. Perhaps I am not old enough yet to promise that the self-reliant woman is always loved, but she cannot be lonely as long as there are people in the world who need her joy and her strength, but certainly in my experience it has always been so. Lovers who are free to go when they are restless always come back; lovers who are free to change remain interesting. The bitter animosity and obscenity of divorce is unknown where individuals have not become Siamese twins. A lover who comes to your bed of his own accord is more likely to sleep with his arms around you all night than a lover who has nowhere else to sleep. — Germaine Greer

Right, you've got a crooked sort of cross ... " He consulted Unfogging the Future. "That means you're going to have 'trials and suffering' - sorry about that - but there's a thing that could be the sun ... hang on ... that means 'great happiness' ... so you're going to suffer but be very happy ... "
"You need your Inner Eye tested, if you ask me," said Ron, and they both had to stifle their laughs as Professor Trelawney gazed in their direction. — J.K. Rowling

Someone else shoved a pencil in your hand and aimed you in the direction of a burning building somewhere and told you not to come back without a quote from the fire marshall, kid, and that was it: you were a reporter. — Garth Risk Hallberg

When you take the time to really know yourself - know your values, know your beliefs, know what is important to you - you can make the right choice, even when it's hard.We all have choices. We can choose our direction, every single day. — Suraj Dahal

if you have a destination programmed into your subconscious you'll make the right decisions to take you in that general direction - — Chris Croft

Give you this give you that blow a kiss take it back if I look inside your brain- One direction I want — One Direction

Always turn your wheel in the direction of the skid. — Jim Carrey

I've often quoted the enigmatic writer Virginia Woolf whenever any of my eight children appear to be questioning what direction to take in their lives: "Arrange whatever pieces come your way." Such great advice. Take the pieces that show up for you, and arrange them in such a way so that you live fearlessly, and the one universal Divine mind will handle all of the details for you. — Wayne W. Dyer

If you work with such people almost on the level of spiritual direction, you see that they are people who prefer a world view of order and even punitiveness. And for some reason, there's a feeling that the male psyche is going to give that to them. And if that's your view of religion, which it is for many people, if they've never come to the mystical level, religion is for social order and to maintain social order. — Richard Rohr

You have to allow your mind to create and then if you want to censor something and bring it down or point it in a different direction, then you can do it. — Queen Latifah

Sometimes fate is like a small sandstorm that keeps changing directions. You change direction but the sandstorm chases you. You turn again, but the storm adjusts. Over and over you play this out, like some ominous dance with death just before dawn. Why? Because this storm isn't something that has nothing to do with you, This storm is you. Something inside you. So all you can do is give in to it, step right inside the storm, closing your eyes and plugging up your ears so the sand doesn't get in, and walk through it, step by step. There's no sun there, no moon, no direction, no sense of time. Just fine white sand swirling up the sky like pulverized bones. — Haruki Murakami

When you extend your goodwill in every direction, regardless of circumstances, you begin to see that we are all one. — Laozi

I have spent most of my time worrying about things that have never happened. Worrying is not an action! In fact, it is action that alleviates concern and dissipates worries. Take more actions when you feel that worry is creeping in to steal your time. It need not be a huge action, any action in the direction you want to go will do. — Mark Twain

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they're at the mercy of the currents and weather — Steve Rubel

I was reading a poem by my idol, Wallace Stevens, in which he said, 'The self is a cloister of remembered sounds.' My first response was, Yesss! How did he know that? It's like he's reading my mind. But my second response was, I need some new sounds to remember. I've been stuck in my little isolation chamber for so long I'm spinning through the same sounds I've been hearing in my head all my life. If I go on this way, I'll get old too fast, without remembering any more sounds than I already know now. The only one who remembers any of my sounds is me. How do you turn down the volume on your personal-drama earphones and learn how to listen to other people? How do you jump off one moving train, marked Yourself, and jump onto a train moving in the opposite direction, marked Everybody Else? I loved a Modern Lovers song called, 'Don't Let Our Youth Go to Waste,' and I didn't want to waste mine. — Rob Sheffield

I don't need your permission to search your locker. The headmaster's tone drew my attention back in his direction. This, I inferred from the rise in volume, was supposed to be the voice of authority. If you didn't need my permission, I thought, then why did you ask for it? — Jennifer Lynn Barnes

If you are in a position to give direction to the masses, check your direction thousand times to be sure that it is the correct one! — Mehmet Murat Ildan

You will strip away your weakness, your cowardice, your hesitation. You will become like a waterfall, a volley of bullets - you will all surge in the same direction at the same pace toward the same cause. You will forgo comforts; you will live by duty alone. You will eat country and breathe nation. — Anthony Doerr

They carried on sniping in the front seat, and Mae turned back to Jamie. "You doing okay?" she murmured. "Yes," said Jamie, a bit too earnestly. "I love you, Mae. Your hair is the color of flamingos! And I love Nick as well." He gazed soulfully in Nick's direction. "Sometimes when you are not being psychotic, you are quite funny. And you!" He regarded Seb for a long moment. "No, I still don't like you," he decided. "Maybe I need another drink." "I don't think so," Nick said. — Sarah Rees Brennan

Using your imagination to create mental images stimulates your mind, helps organize your life and keeps your focus in a particular direction. It allows your unconscious mind to work toward the image you have created, the goal. It's about understand the life you want to live, and seeing it unfold before you. — Georges St-Pierre

Enlightenment is man's release from his self-incurred tutelage. Tutelage is man's inability to make use of his understanding without direction from another. Self-incurred is this tutelage when its cause lies not in lack of reason but in lack of resolution and courage to use it without direction from another. Sapere aude! 'Have courage to use your own reason!'- that is the motto of enlightenment. — Immanuel Kant

The decisions you make today matter. Every decision points your life in the direction you are about to travel. No decision is an isolated choice. It's a chain of events. If you choose wisely, your future will reflect that. But if you don't choose wisely, the decisions you make now will take you to places you don't want to be later. — Lysa TerKeurst

Let God direct your steps. The main reason why many steps fail is that people know God is an expert in directing steps, but they don't want to give him the contract. — Israelmore Ayivor

Don't let negative pictures play on the movie screen of your mind. You are the director and the audience. You are in charge. Take the remote control. Change the channel. If you let your imagination run wild, let it run wild in a positive direction. — Joel Osteen

Over time, you'll find that the more you trust your intuition and allow it to set your direction, the more you build that trust. Develop a habit of continually checking in with your intuition by asking yourself: Does this feel right to me? — Lauren Mackler

Goals allow you to control the direction of change in your favor. — Brian Tracy

Like the vital rudder of a ship, we have been provided a way to determine the direction we travel. The lighthouse of the Lord beckons to all as we sail the seas of life. Our home port is the celestial kingdom of God. Our purpose is to steer an undeviating course in that direction. A man without a purpose is like a ship without a rudder - never likely to reach home port. To us comes the signal: Chart your course, set your sail, position your rudder, and proceed. — Thomas S. Monson

The main thing about improvising is listening so if something happens that wasn't expected and you know your character, you know what has to happen in this scene, you can react to that in a way that's honest and it might take you in a different direction to go to the same place. — Vince Vaughn

Leo Durocher was our manager and he brought Willie up to me and said, 'This is Willie Mays and he's your new roommate.' You could see right away that this young man was a natural. He had those real big hands, great power and speed and would catch everything hit in his direction. He's the best center fielder that ever lived, no question. — Monte Irvin

The crew of the Argo II assembled at the rail and cut the grappling lines. Piper brought out her new horn of plenty and, on Percy's direction, willed it to spew Diet Coke, which came out with the strength of a fire hose, dousing the enemy deck. Percy thought it would take hours, but the ship sank remarkably fast, filling with Diet Coke and seawater. "Dionysus," Percy called, holding up Chrysaor's golden mask. "Or Bacchus - whatever. You made this victory possible, even if you weren't here. Your enemies trembled at your name ... or your Diet Coke, or something. So, yeah, thank you." The words were hard to get out, but Percy managed not to gag. "We give this ship to you as tribute. We hope you like it." "Six million in gold," Leo muttered. "He'd better like it. — Rick Riordan

Everything you say; every thought you entertain; and everything you do has a direction, which serves as an advance or a retreat in respect to your pursuit of excellence. Everything, regardless of size or intent, has bottom-line consequences; therefore, everything counts - this is the golden rule of excellence. — Gary Ryan

By using your heart as your compass, you can see more clearly which direction to go to stop self-defeating behavior. If you take just one mental or emotional habit that really bothers or drains you and apply heart intelligence to it, you'll see a noticeable difference in your life. — Doc Childre

I didn't know what I wanted to Be ... A sense that I had permanently botched things already, embarked on the trip without the map. and it scared me too, that I might end up as a mother of 3 working in a psychiatrist's office, or renting surfboards ... I guess I saw their lives as failed somehow, absent of the Big Win ... What is fate was an inherited trait? What if luck came through the genetic line, and the ability to "succeed" at your chosen "direction" was handed down, just like the family china? Maybe I was destined to be a weed too. — Deb Caletti

Each of you is a unique child of God. God knows you individually. He sends messages of encouragement, correction, and direction fitted to you and to your needs. — Henry B. Eyring

Your eyes & feet face the same direction for a reason. Keep moving forward. — D. Denise Dianaty

That is your trick, your bit of filthy magic: invisibility, and the anaesthetic power to deaden my attention in your direction. — D.H. Lawrence

Your soul is always trying to guide you in your true life direction towards your highest good and greatest happiness. — Catherine Carrigan

The greatest missile in the world is useless ... unless it's targeted. A torpedo is adrift unless it has someplace to go. An arrow is pointless unless it hits something. So it's important for kids - for everyone, even if you fail at first - to target something and head in that direction. With all your might. — Tim Allen

Life's journey is but a series of steps. It only takes one step in a different direction to change that from good to bad, or from good to even better. Make sure your next step takes you in the right directions. — Jean Williams

Duran Duran blared from the car stereo. The woman, two silver bracelets on the hand she dangled out the window, cast a glance in my direction. I could have been a Denny's restaurant sign or a traffic signal, it would have been no different. She was your regular sort of beautiful young woman, I guess. In a TV drama, she'd be the female lead's best friend, the face that appears once in a cafe scene to say, What's the matter? You haven't been yourself lately. — Haruki Murakami

I have come to accept the feeling of not knowing where I am going. And I have trained myself to love it. Because it is only when we are suspended in mid-air with no landing in sight, that we force our wings to unravel and alas begin our flight. And as we fly, we still may not know where we are going to. But the miracle is in the unfolding of the wings. You may not know where you're going, but you know that so long as you spread your wings, the winds will carry you. — C. JoyBell C.

Old Spice, the seventy-five-year-old brand of men's grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand's manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing "lady-scented body wash." The video campaign called "The Man Your Man Could Smell Like," starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions. — Bernadette Jiwa