Writing Press Release Quotes & Sayings

Amazon, for its part, has a couple of other easy suggestions for you if the advice "write a hypothetical press release" doesn't quite work for your situation. Their CTO, Werner Vogels, suggests trying to write an FAQ for this product you're developing. (That way you can address, in advance, potential user issues and questions.)9 Or try to define the crucial parts of the user experience by making mockups of pages, writing hypothetical case studies so you can actually start to see what it would look like and who it would work for and how. Finally, try writing the user manual, which as Werner explains usually has three parts: concepts, how-to, and reference. (Defining these means you understand your idea in and out from the customers perspective. Also, he says, if you have more than one type of user then write multiple manuals.) — Ryan Holiday

Good thing you're not writing the press release. — Adam Schiff

The more PR buzzwords you include in your press release, the less likely I am to write you up — Ben Parr

A lot of people get to the point in their careers where blurbs are ghostwritten for them, because they're like, "I want to support this person, it's good for my career," and so they get someone at the publishing house to do it, or they copy something from the press release. People write their own blurbs, absolutely, some huge percentage of the time. — Emily Gould

I felt stuck in a Sisyphean loop, writing the same press release over and over. Even more, I was tired of promoting other people's creations instead of creating something myself. I imagined myself on my deathbed, and I could hear my biggest regret: I never even tried to be a writer. — Helene Wecker

Some days I feel more like a scribe than a creator. I will have the major points fleshed out, but there is always a turn or two that I didn't see coming, or which came earlier than I expected it to, or not at all... — J. Neven-Pugh