Wojcicki Quotes & Sayings

It's up to all of us, the consumers, to take charge of our health. It's almost like voting. It's your responsibility. — Anne Wojcicki

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. — Susan Wojcicki

First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. — Susan Wojcicki

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. — Susan Wojcicki

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. — Susan Wojcicki

23andme is very independent and committed to focusing on transparency. — Anne Wojcicki

Everyone's going to die, and everyone's going to get sick at some point. But I do believe that there are choices you can make in life that will make you as healthy as possible. — Anne Wojcicki

Women who have been recently diagnosed with breast cancer can learn a tremendous amount from women who have already been treated. — Anne Wojcicki

23andMe is pleased to bring public funding to bear on data and research driven by the public - our more than 180,000 customers. — Anne Wojcicki

Mobile is an incredibly fast-growing market and will continue to be. — Susan Wojcicki

I think there's a point to regulating, because there are snake oil companies. — Anne Wojcicki

There should be choice in healthcare. — Anne Wojcicki

I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. — Susan Wojcicki

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. — Susan Wojcicki

Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. — Susan Wojcicki

People are used to dealing with risk. You are told if you smoke, you are at higher risk of lung cancer. And I think people are able to also understand, when they are told they are a carrier for a genetic disease, that is not a risk to them personally but something that they could pass on to children. — Anne Wojcicki

The main motivations were to try to leverage Google's expertise with large computer systems and to try to give something back to science — Susan Wojcicki

Some genetic variants can be informative about one's risk for Parkinson's disease and Alzheimer's disease. — Anne Wojcicki

There's enough data showing that the fitter you are, the better you eat, the more likely you are to stay healthy longer. — Anne Wojcicki

23andMe set out to try and change healthcare - this is not an easy business. This is not a coffee shop in Austin. — Anne Wojcicki

I do believe at some point in time everyone will be genotyped at birth. — Anne Wojcicki

I carry my iPad and laptop with me everywhere. — Anne Wojcicki

I had a very unusual childhood in that I grew up on the Stanford campus and I never moved. — Anne Wojcicki

I need to solve the problem. It's no different from how am I going to get my son out the door when he needs to go to school. It's a bigger version of that same type of problem. — Anne Wojcicki

It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work! — Susan Wojcicki

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. — Susan Wojcicki

All the kids from my nursery school are still in touch. — Anne Wojcicki

There's massive government initiatives going around the world, and you see that there's a real enthusiasm for genetics. — Anne Wojcicki

My sister learned she was a carrier for a recessive disease, Bloom syndrome, late in one of her pregnancies. I remember the panicked call and the weeks of worry as she and her husband awaited his test results; if he was also a carrier, this meant their daughter had a one in four chance of being born with the disorder. — Anne Wojcicki

There's nothing worse than walking into a hospital and seeing people sick and miserable and having a horrible treatment. — Anne Wojcicki

We have been trained not to think about our health care until there's a problem. — Anne Wojcicki

I think the biggest problem in clinical trials is that they are underpowered. And that fundamentally, the studies are just too small. — Anne Wojcicki

I'm action-oriented. — Anne Wojcicki

I am responsible for creating and overseeing the future products that make up Google Advertising. — Susan Wojcicki

Learning to code makes kids feel empowered, creative, and confident. If we want our young women to retain these traits into adulthood, a great option is to expose them to computer programming in their youth. — Susan Wojcicki

April 25th is DNA Day. I know, you probably had no idea. — Anne Wojcicki

Work smart. Get things done. — Susan Wojcicki

A lot of genetic testing hasn't been integrated into healthcare because it has been expensive. I want to make people realise that they have the ability to be in charge of their own health. — Anne Wojcicki

Why should I need a prescription to spit into a vial and get my DNA read? Why can't I get my own blood drawn without a doctor's permission? It's my blood. — Anne Wojcicki

The world needs more social innovations. — Anne Wojcicki

A solid foundation in genetics is increasingly important for everyone. — Anne Wojcicki

Genetic testing in the future is going to be seen as critical as testing your cholesterol. — Anne Wojcicki

We all want our genetic information. Why would you not want genetic information? — Anne Wojcicki

There's a whole group of people who are 100-plus and have no disease. Why? — Anne Wojcicki

Things are always changing. Part of being successful here is being comfortable with not knowing what's going to happen. — Susan Wojcicki

I think life is pretty awesome. — Anne Wojcicki

You may not know your complete family history, but the reality is everyone has something, and as you get older, you start to worry about these things more. Health is not sort of like a 6-month project. Health is a lifetime accumulation of behaviors. — Anne Wojcicki

Engineering is a jeans and hoodie culture, and sales is more formal. — Susan Wojcicki

Obesity is awesome from a Wall Street perspective. It's not just one disease - there are all sorts of related diseases to profit from. — Anne Wojcicki

My mom was a problem solver. — Anne Wojcicki

I think video advertising is a hugely compelling medium. — Susan Wojcicki

Big challenges are an accumulation of small challenges. — Anne Wojcicki

I like company lunches because I think going out wastes valuable time; plus, a lot of good ideas come up over lunch. — Anne Wojcicki

It's not just professional athletes and soldiers who are at risk from traumatic brain injury. More than 1.7 million people a year sustain a traumatic brain injury, and about 50,000 of them die each year, according the Centers for Disease Control. There are both emotional and financial costs from these injuries. — Anne Wojcicki

I still meet old-school scientists who are like, 'Oh honey, women aren't good at science.' You kind of dismiss them as insane. — Anne Wojcicki

I usually start my day when my kids wake up. — Anne Wojcicki

I don't necessarily want my physician making all my decisions. — Anne Wojcicki

Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. — Susan Wojcicki

Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. — Susan Wojcicki

My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. — Susan Wojcicki

As the knowledge around personalized medicine continues to grow, consumers should expect their healthcare providers to begin to incorporate genetic information into their treatments and preventative care. — Anne Wojcicki

Knowing your genetic health risks will help you make better decisions. — Anne Wojcicki

TIVO was a big shift in how people watched TV, but everyone understood the concept of TV. No one really understands the concept of, well why would I want my genetic information? — Anne Wojcicki

We should revel in tons and tons and tons of ideas. Some of them will manifest and lead to a drug discovery, and some will not. — Anne Wojcicki

Being able to do research in a real-time way is the way research needs to be done in the future. — Anne Wojcicki

If consumers were more empowered, they would take more responsibility for their health. — Anne Wojcicki

I think it is absolutely crazy in this day and age that I have to go through a trial and error method to see if my child is allergic to an antibiotic or peanuts. I should just know. — Anne Wojcicki

Making personalized medicine a reality will require a strong partnership between 23andMe and the physician and medical communities. — Anne Wojcicki

I think there's a lot of misunderstanding about genetic information and what you can and cannot learn. One of the things we try to do is educate individuals that knowing information is empowering. — Anne Wojcicki

Our understanding of how DNA informs our health and development is advancing at an incredible pace. — Anne Wojcicki

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted. — Susan Wojcicki

My kids know I'm home every night for dinner. — Susan Wojcicki

Just as computer technology and the Internet created whole new industries and extraordinary benefits for people that extend into almost every realm of human endeavor from education to transportation to medicine, genetics will undoubtedly benefit people everywhere in ways we can't even imagine but know will surely occur. — Anne Wojcicki

The consumer is really underutilized in health care. — Anne Wojcicki

My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. — Susan Wojcicki

FDA clearance is an important step on the path towards getting genetic information integrated with routine medical care. — Anne Wojcicki

My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. — Susan Wojcicki

I love taking an idea ... to a prototype and then to a product that millions of people use. — Susan Wojcicki

From phones to cars to medicine, technology touches every part of our lives. If you can create technology, you can change the world. — Susan Wojcicki

I think we're just scratching the surface. One of the most exciting aspects of 23andMe is that we're enabling you to watch a revolution unfold live during your lifetime, and I think that the decoding of the genome, in my opinion, is the most fascinating discovery of our lifetime, and you get to be part of it. — Anne Wojcicki

Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value. — Susan Wojcicki

Susan Wojcicki at Google makes a point to leave the office at 6 P.M. After 9 P.M. she gets back online to handle any pressing work issues that need her attention. She told us she hopes that sends a message to all parents that it's OK to spend time away from the office. All the women we spoke to on the show use technology in a similar way. They are very clear that they don't need to be chained to a desk. They can take time out of their work day to be with their families. — Willow Bay

I have always been interested in health care and doing something that is dramatic. — Anne Wojcicki

If you don't read it, you don't know. I mean, that's why I have a PR team. They read it and tell me if there's something, and that keeps you focused. I know my family and me well enough; why do I need to read about myself? I'm not going to change, I'm very stubborn in this way. I am what I am. — Anne Wojcicki

I think it's important to have flexibility to work wherever is best for you. I actually encourage people to work at the cafe - or from home or wherever works best for them. — Anne Wojcicki

Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. — Susan Wojcicki

I first heard about 'genes' when I was six years old. At dinner one night, I heard my mom tell my sister, 'It's in your genes.' — Anne Wojcicki

It is important to democratize personal genetics and make it more accessible. — Anne Wojcicki

Physicians should be genotyped. — Anne Wojcicki

Nobody can quantify for you what's the impact of eating fiber every day, for instance. We can say we think it's good. But some people might say 'Oh, it reduces your risk of colon cancer by 20%, some people might say it reduces your risk by 25%.' — Anne Wojcicki

Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. — Susan Wojcicki

I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. — Susan Wojcicki

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. — Susan Wojcicki

Fashion was never my forte. — Anne Wojcicki

We don't have enough data about how lifestyle decisions impact our health. — Anne Wojcicki

A few small changes in your DNA can turn your eyes blue, make you lactose intolerant or put some curl in your hair. — Anne Wojcicki

I have had a lot of setbacks that I have learned from. — Susan Wojcicki

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. — Susan Wojcicki

Our approach to medicine is very 19th-century. We are still in the dark ages. We really need to get to the molecular level so that we are no longer groping about in the dark. — Anne Wojcicki

Work smart. Get things done. No nonsense. Move fast. — Susan Wojcicki