Wieden Quotes & Sayings

Struggle and pain aren't something to fear. We will all face trials while here on earth. What matters is how we're dealing with the challenges that come our way. Do we let them mold us into stronger, better people, or do we grouse and complain about our lot in life? — Colleen Coble

Giant agencies are wobbling like drunkards ... the rest of you should be sharpening your knives, — Dan Wieden

I just never did buy this idea that you have to live in Los Angeles to be an actor. I didn't see that as a requirement in my job description. — Jeff Daniels

Old Spice, the seventy-five-year-old brand of men's grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand's manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing "lady-scented body wash." The video campaign called "The Man Your Man Could Smell Like," starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions. — Bernadette Jiwa

I think the real risk comes in being willing to try to be authentic. — Dan Wieden

Creativity is basically subversive ... — Dan Wieden

This lake is alive. Kicking. Breathing. Frothing. I envision it's as angry as I am. As resolved to its fate as I've become. But the only thing this lake has conceded is that to fight is to lose, so it rolls with the brutal slip of seasons. There is no whisper of argument from the waves. They take this beating and crest forward, down, on top of themselves. Over and over again. With a strength I try to breathe in. To believe in. — S.A. McAuley

You're not useful to me until you've made three momentous mistakes. — Dan Wieden

We need to get to kids who have no idea what we do. We need to open the doors wide and let them in. There are many undiscovered voices out there - voices that, against all odds, can rise up and enrich this culture and perhaps change the very nature of the marketplace for the better. — Dan Wieden

I first met (Bob Dylan) in '65. We've had a friendship for a long time. He decided to play on a record I was making in New York. We were just friends playing together. — Doug Sahm

Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. — Dan Wieden

We had no idea it would be the last time we would ever be able to walk around L.A. without feeling like we were in a fishbowl, isolated and on display. — Duff McKagan

The fictioneer labors under the constraint of plausibility; his inventions must stay within the capacity of the audience to accept and believe. God, of course, working with facts, faces no limitation. — Donald E. Westlake

Software will never replace the Koran. — Dan Wieden

There's something to be said for small victories when they're made out of chocolate. — Tessa Bailey