Understanding Consumer Quotes & Sayings

Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour. — James W. Moseley

The conventional way of understanding taste, according to Distinction, is to view it as a capacity for aesthetic judgments in areas such as music, art, and literature. Though rarely made explicit, it is well understood that taste can be found only among the elite, and that the lower classes lack it. Bourdieu argues that it is imperative to break with this concept of taste and replace it with one that is sociological in nature. In order to do so, Bourdieu expands the concept of taste from including only "aesthetic consumption" to including "ordinary consumption," that is, the consumption of clothing, furniture, and food ([1979] 1986:100). He also extends the concept of taste to all social classes, and shows that what constitutes "good taste" is very much part of the struggle for domination in society. — Richard Swedberg

It is too narrow an understanding of production which confines it merely to the making of things. Production includes not merely the making of things, but the bringing of them to the consumer. The merchant or storekeeper is thus as truly a producer as is the manufacturer, or farmer, and his stock or capital is as much devoted to production as is theirs. — Henry George

Whether you regard it as infantile or as the highest achievement of the European mind, what we find in Kant are the philosophical roots of our modern identification of freedom with choice, where choice is understood as a pure flashing forth of the unconditioned will. This is important for understanding our culture because thus understood, choice serves as the central totem of consumer capitalism, and those who present choices to us appear as handmaidens to our own freedom.
When the choosing will is hermetically sealed off from the fuzzy, hard-to-master contingencies of the empirical world, it becomes more "free" in a sense: free for the kind of neurotic dissociation from reality that opens the door wide for others to leap in on our behalf, and present options that are available to us without the world-disclosing effort of skillful engagement. — Matthew B. Crawford

Consumer habits are key to understanding how to launch a product. — Charles Duhigg

Culture is a perversion. It fetishizes objects, creates consumer mania, it preaches endless forms of false happiness, endless forms of false understanding in the form of squirrelly religions and silly cults. It invites people to diminish themselves and dehumanize themselves by behaving like machines. — Terence McKenna