Understanding By Design Quotes & Sayings

Market design is about understanding the details of markets in sufficient detail so that we can help fix them when they are broken. — Alvin E. Roth

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process. — Jesse James Garrett

Darwin's "strange inversion of reasoning" and Turing's equally revolutionary inversion were aspects of a single discovery: competence without comprehension. Comprehension, far from being a Godlike talent from which all design must flow, is an emergent effect of systems of uncomprehending competence: natural selection on the one hand, and mindless computation on the other. These twin ideas have been proven beyond a reasonable doubt, but they still provoke dismay and disbelief in some quarters, which I have tried to dispel in this chapter. Creationists are not going to find commented code in the inner workings of organisms, and Cartesians are not going to find an immaterial res cogitans "where all the understanding happens". — Daniel C. Dennett

I think, actually, that none of us understands anyone else very well, because we're all too shy to show what matters the most. If you ask me, it's a major design flaw. We ought to be able to say, Here, look what I am. I think it would be quite a relief. — Elizabeth Berg

These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design. — Erik Spiekermann

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating. — Donald A. Norman

The human understanding is a revelation from its maker, which can never be disputed or doubted. There can be no scepticism, Pyrrhonism, or incredulity or infidelity here. No prophecies, no miracles are necessary to prove this celestical communication. This revelation has made it certain that two and one make three, and that one is not three nor can three be one. We can never be so certain of any prophecy, or the fulfilment of any prophecy, or of any miracle, or the design of any miracle, as we are from the revelation of nature, that is, nature's God, that two and two are equal to four. — John Adams

Don't worry, it's very clear that the painting was done by a human, most likely a human with one eye removed and a feverent if incorrect understanding of design and anatomy. — Ryan North

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people ... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have. — Leander Kahney

Richard looked up at the beautiful, big pines spreading over them, illuminated in the firelight. A spark of understanding lit in his mind. He saw the branches stretched out with murderous intent in a years-long struggle to reach the sunlight and dispatch its neighbors with its shade. Success would give space for its offspring, many of which would also shrivel in the shade of the parent. Several close neighbors of the big pine were withered and weak, victims all. It was true. The design of nature was success by murder. — Terry Goodkind

The design of good houses requires an understanding of both the construction materials and the behavior of real humans. — Peter Morville

I wanted a real profession. And I'd always been interested in architecture and in design and in, really, what makes things work. And understanding what's kind of behind the walls and why things stand up and some things don't. — S.J. Rozan

In order to design for understanding, we need to understand design." - Erik Spiekermann, graphic designer When — Marc Stickdorn

Q. You do not consider your statement a disloyal one?
A. No, sir. Scientific truth is beyond loyalty and disloyalty.
Q. Can you prove that this mathematics is valid?
A. Only to another mathematician.
Q. Your claim then is that your truth is of so esoteric a nature that it is beyond the understanding of a plain man. It seems to me that truth should be clearer than that, less mysterious, more open to the mind.
A. It presents no difficulties to some minds. The physics of energy transfer, which we know as thermodynamics, has been clear and true through all the history of man since the mythical ages, yet there may be people present who would find it impossible to design a power engine. People of high intelligence, too. — Isaac Asimov

A man often thinks he rules himself, when all the while he is ruled and managed; and while his understanding directs one design, his affections imperceptibly draw him into another. — Francois De La Rochefoucauld

My laboratory is interested in the related challenges of understanding the origin of life on the early earth, and constructing synthetic cellular life in the laboratory. Focusing on artificial life frees us to explore novel chemical systems, but what we learn from these systems helps us to understand possible pathways leading to the origin of life. Our basic design for a synthetic cell involves the encapsulation of a spontaneously replicating nucleic acid, which acts as the genetic material, within a spontaneously replicating membrane vesicle, which provides spatial localization. We are using chemical synthesis to make nucleic acids with modified nucleobases and sugar-phosphate backbones. — Jack W. Szostak

In the summer after kindergarten, a friend introduced me to the joys of building plastic model airplanes and warships. By the fourth grade, I graduated to an erector set and spent many happy hours constructing devices of unknown purpose where the main design criterion was to maximize the number of moving parts and overall size. The living room rug was frequently littered with hundreds of metal "girders" and tiny nuts and bolts surrounding half-finished structures. An understanding mother allowed me to keep the projects going for days on end. — Steven Chu

The Fibonacci Sequence turns out to be the key to understanding how nature designs... and is... a part of the same ubiquitous music of the spheres that builds harmony into atoms, molecules, crystals, shells, suns and galaxies and makes the Universe sing. — Guy Murchie

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever. — Donald A. Norman

What many refer to as intuition, then, is not the untaught or unteachable but instead is a learned understanding and respect of process, molded by experience and refined over a great deal of time and practice. — Jon Kolko

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel. — Donald A. Norman

I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood. — Richard Saul Wurman

We live someone else's life without trying to understand and become what we are really designed to be — Sunday Adelaja

The argument from design is ultimately an appeal to miraculous causes, i.e., causes that do not, and cannot, occur in the natural course of events. This is why an explanation via design is not a legitimate alternative to scientific and other naturalistic modes of explanation. To refer to a miraculous cause is to refer to something that is inherently unknowable, and this sanctuary of ignorance explains nothing at all. However much it may soothe the imagination of the ignorant, it does nothing to satisfy the understanding of a rational person. — George H. Smith

Intelligent Design is a remarkably uncreative theory that abandons the search for understanding at the very point where it is most needed. If Intelligent Design is really a science, then the burden is on its scientists to discover the mechanisms used by the Intelligent Designer. (80) — Michael Shermer

Faith seeks understanding: The more we know, the more we want to know. We see this principle at work in many ways. In a distorted way we are all aware of things like greed, or addiction, or lust. When one gains a little of these, the tendency is to seek more. That's because these disorders are simply acting upon the natural design of our human nature to want more. But that natural design was made to want more of God! And only when we use this desire for more of God are we functioning in the way we were made. So with faith we see this at work. The more one knows God, personally, truly, intimately, the more one wants to know God, love God and be with God all the more. And there is no limit to how much the human soul can receive of this glorious Gift! So seek God and let the gift of His presence in your life stir up the desire for more. — My Catholic Life!

I think sometimes I might scare the editors, because they might feel they're getting old and they're not understanding it. The problem lies on their side of the fence, not mine. I come from a different era and I design clothes for our era. — Alexander McQueen

The essential test of design is how well it assists the understanding of the content, not how stylish it is. — Edward Tufte

By understanding evolution as the expression of universal intelligence, now becoming conscious of itself within us, and as us, we overcome the dichotomy between current evolutionists who see no design in evolution, and creationists who often propose and anthropomorphic God as creator. — Barbara Marx Hubbard

Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding. — Edward Tufte

It was Einstein's dream to discover the grand design of the universe, a single theory that explains everything. However, physicists in Einstein's day hadn't made enough progress in understanding the forces of nature for that to be a realistic goal. — Stephen Hawking

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else. — Paula Scher

For this was a kiss of definition. A kiss of understanding. For a marriage absent pretense. And a love without design. — Renee Ahdieh

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist. — William McDonough

Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding. — Maggie Macnab

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. — Hartmut Esslinger

Good design doesn't stem from intuition, talent, or luck (although I'll take a smidgen of each). It comes from research and understanding. — Anonymous

An image can only be one element in constructing a sequence of understanding. — Germano Facetti

Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form. — John Maeda

Training the eye is the most important way to gain an appreciation and understanding of good design in busienss management. — Van Day Truex

Gary Klein is a renowned and expert researcher on decision-making and cites the following aspects that experts have the ability to see which novices do not.196 1. Experts see patterns that novices do not detect. 2. Experts see anomalies - events that did not happen. 3. Experts see the big picture (situational awareness). 4. Experts create opportunities and improvisations. 5. Experts have the ability to predict future events using their previous experiences. 6. Experts see differences too small for novices to detect. 7. Experts know their own limitations. With an understanding of the differences between the experienced and the novice, we can begin to design a plan to overcome the shortfalls. Fortunately, understanding that it isn't a "matter of intelligence, but a matter of experience" means that we can systematically set about gaining the experience necessary. — Patrick Van Horne

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience. — Donald A. Norman

A deep understanding of Darwinism teaches us to be wary of the easy assumption that design is the only alternative to chance — Richard Dawkins

I've learned a tremendous amount over the years by watching designers work. I now have a good understanding of what sits well on the body, not to mention the importance of a great cut and quality. — Claudia Schiffer