Tom Kelley Ideo Quotes & Sayings

IDEO's Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can't predict a product's success, companies can't always divine what feature or use will catch the public's imagination. For that reason, companies need to be in touch with what "quirky" uses consumers have thought up for their products, and be ready to restructure their marketing accordingly. — Heather Lefevre

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive - and autonomy can be the antidote. TOM KELLEY General Manager, IDEO — Daniel H. Pink

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience. TOM KELLEY, IDEO Why — Marc Goodman

Fail faster. Succeed sooner." - David Kelley, founder IDEO — Tom Peters