Tim Cook's Quotes & Sayings

Excellence has become a habit. — Tim Cook

I am confident our best years lie ahead of us and that together we will continue to make Apple the
magical place that it is. — Tim Cook

Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day. — Tim Cook

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn't something that's easy to oppose. It doesn't always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us. — Tim Cook

The Washington Post speaking out against state legislation that he believed would let businesses deny services to gay, lesbian and transgender people. [Tim] Cook himself came out as gay in the pages of Bloomberg Businessweek. — Laura Sydell

Never try to fix other people. God does not need to do a bank shot off your lips. — Tim Cook

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy. — Tim Cook

You can't have a back door that's only for the good guys. — Tim Cook

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority. — Tim Cook

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data. — Tim Cook

Android [dominates] the mobile malware market. — Tim Cook

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless. — Tim Cook

Certainly some things that are very good can sometimes be used in a bad way. — Tim Cook

The future of television is what our competitors have been doing for years. — Tim Cook

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose ... It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as other ones. — Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. — Tim Cook

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you. — Tim Cook

That brings us to iPad. We think the iPad is the poster-child of the post-PC world. — Tim Cook

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word. — Tim Cook

The longer the meeting, the less is accomplished. — Tim Cook

Security isn't just a feature, it's a base, it's a fundamental, right. — Tim Cook

Looking back at Tim Cook's public appearances in the last few years makes the standoff with the government look almost inevitable. — Laura Sydell

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life ... Fortunately, technology gives us the tools to avoid these risks. It is my sincere hope that by using them and by working together, we will. — Tim Cook

To whom much is given, much is expected. I do believe this. It's embedded in me. — Tim Cook

I learned that focus is key. Not just in your running a company, but in your personal life as well. — Tim Cook

His office is still there, with his name on it. And it will always be there as long as I'm here. — Tim Cook

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — Tim Cook

We pave the sunlit path toward justice together, brick by brick. This is my brick. — Tim Cook

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it. — Tim Cook

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple. — Tim Cook

Let your joy be in your journey - not in some distant goal. — Tim Cook

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. — Tim Cook

There's something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors. — Tim Cook

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet — Tim Cook

Apple chief executive Tim Cook is such a respected figure that it's easy to overlook the basic problem with his argument about encryption: Cook is asserting that a private company and the interests of its customers should prevail over the public's interest as expressed by our courts. — David Ignatius

We relied on the slave labor of African peoples to build the levees that protected our homes and farmland, to harvest and cook our food, to care for our children, to chop, and hoe, and sweat, and sew, and nurse us back to health, while we aspired to be persons of leisure, or at least to leave the really brutal work to them. — Tim Wise

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls. — Tim Cook

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery. — Tim Cook

America is always stronger when we do things together. — Tim Cook

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions. — Tim Cook

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. — Tim Cook

In 2004, we had a great year, with Samit Patel, Liam Plunkett, Tim Bresnan, Luke Wright, Alistair Cook. Some groups are not quite as strong. — Andy Pick

I dont consider the bloody ROI. — Tim Cook

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff. — Tim Cook

Awkward When CNBC Discusses Tim Cook's — Anonymous

People are running huge enterprises off of hacking and stealing data. — Tim Cook

I think two people with strong points of view can appreciate each other even more. — Tim Cook

Under [Tim] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod, iPhone or iPad did. Still, Cook can't be called a failure. Under his leadership, the company released a larger version of the iPhone to record sales. — Laura Sydell

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that. — Tim Cook

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data. — Tim Cook

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger. — Tim Cook

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Tim Cook

I love cooking. I cook for myself every day. I like the ceremony of it. It takes me into a different zone. I make a lot of pasta. But cooking for a crowd of five or ten or, heaven forbid, twenty? No, thank you. I don't like feeling like a slave to the care and feeding of my guests. — Tim Gunn

In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here. — Laura Sydell

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. — Tim Cook

I love museums but I don't want to live in one. — Tim Cook

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before. — Tim Cook

No one should have a key that turns a billion locks. It shouldn't exist. — Tim Cook

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive. — Tim Cook

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own. — Tim Cook

Televisions are devices with screens that things appear on. — Tim Cook

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be. — Tim Cook

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me. — Tim Cook

I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy. — Tim Cook

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible. — Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. — Tim Cook

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact. — Tim Cook

And that's what everyone at Apple is focused on - pushing forward and creating the future. — Tim Cook

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there. — Tim Cook

The government should always be the one defending civil liberties. — Tim Cook

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. — Tim Cook

Our business is not based on having information about you. You're not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they're making money mainly by collecting gobs of personal data, I think you have a right to be worried. — Tim Cook

Under [Tim] Cook's leadership, Apple is now using 100 percent renewable energy in the U.S. and China, and it's worked to improve conditions at its manufacturing plants in China. — Laura Sydell

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that. — Tim Cook

The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States. — Tim Cook

It's the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It's what we love to do, it's what we stand for. — Tim Cook

In the world of cyber security, the last thing you want is to have a target painted on you. — Tim Cook

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. — Tim Cook

Apple doesn't do hobbies as a general rule. — Tim Cook

A great product isn't just a collection of features. It's how it all works together. — Tim Cook

The iPad is the clearest expression of our vision of the future of personal computing. — Tim Cook

I've always hated litigation, and I continue to hate it. — Tim Cook

I don't think Apple has to own a content business. — Tim Cook

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these. — Tim Cook

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that. — Tim Cook

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart. — Tim Cook

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that. — Tim Cook

An acorn would never brag about giving shade. — Tim Cook

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. — Tim Cook

You can only do so many things great, and you should cast aside everything else. — Tim Cook

If you want me to do things only for ROI reasons, you should get out of this stock. — Tim Cook

I don't really think anything Microsoft does puts pressure on Apple. — Tim Cook

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you. — Tim Cook

Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line. — Tim Cook

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. — Tim Cook

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small. — Tim Cook

Apple Watch is the most personal device we've ever created. — Tim Cook