Targeted Marketing Quotes & Sayings

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them. — Christian Rudder

We are still vulnerable to gender-targeted marketing no matter how carefully we edit our children's bookshelves. — Russell Smith

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings. — Kevin Spacey

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core. — Jay Samit

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time. — Carey Lowell

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. — Trip Hawkins