Strategy In Business Quotes & Sayings

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

Don't look for the next opportunity. The one you have in hand is the opportunity. — Paul Arden

My biggest fear is that we [Unilever company] at one point in time will not be able to attract the best and brightest [workers]. I don't worry so much about the business, the strategy. If we can continue to attract the best, I know they will ultimately figure out how to run the company in a very tough environment. — Paul Polman

Livingston: Some aspects of business turned out to be less of a mystery than you had thought. What did you find you were better at than you thought? Graham: I found I could actually sell moderately well. I could convince people of stuff. I learned a trick for doing this: to tell the truth. A lot of people think that the way to convince people of things is to be eloquent - to have some bag of tricks for sliding conclusions into their brains. But there's also a sort of hack that you can use if you are not a very good salesman, which is simply tell people the truth. Our strategy for selling our software to people was: make the best software and then tell them, truthfully, "this is the best software." And they could tell we were telling the truth. Another advantage of telling the truth is that you don't have to remember what you've said. You don't have to keep any state in your head. It's a purely functional business strategy. (Hackers will get what I mean.) — Jessica Livingston

" I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'" — Paul Newman

Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation. — Sun Tzu

The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people. — Ofra Strauss

Gaining an in-depth understanding of business capabilities helps today's business leaders craft good strategy and implement it effectively. — Pearl Zhu

The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo. — Bill Taylor

As a multisport athlete, I was always fascinated with competition and how to win. At HBS and later at the Harvard Department of Economics, I was drawn to the field of competition and strategy because it tackles perhaps the most basic question in both business management and industrial economics: What determines corporate performance? — Michael Porter

I believe that you have to understand the economics of a business before you have a strategy, and you have to understand your strategy before you have a structure. If you get these in the wrong order, you will probably fail. — Michael Dell

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is — Paul Gilding

You can be sure of succeeding in your attacks if you only attack places which are undefended. — Sun Tzu

Failure is important because the first time you win (or lose), it could be luck, it could be timing, or it could be talent. It's only after you fail once or twice and learn to rely equally on thought, analysis, and anticipation-in addition to speed, talent, and execution-that you can really call yourself an entrepreneur ... In the long run, it's mind over muscle, strategy over strength, and a healthy perspective-not just a lot of perspiration-that make someone a real success in his or her business and in the equally important rest of his or her life. — Howard A. Tullman

We do have a grand strategy," says Zeese, who was the spokesman for Ralph Nader's 2004 presidential campaign. "Nonviolent movements shift power by attacking the columns that hold the power structure in place. Those columns are the military, police, media, business, workers, youth, faith groups, NGOs, and civil servants. Every time we deal with the police, we have that in mind. The goal is not to hit them, hit them, hit them, and weaken them. The goal is to pull people from those columns to our side. We want the police to know that we understand they're not the 1 percent. The goal is not to get every police officer, but to get enough police so that you have a division. — Chris Hedges

I've helped some of my classmates on how to strategize to get to the next level of their businesses. And it's interesting, because here I am sitting there from the entertainment industry and the fashion industry, and I'm giving a billionaire that has a business that's been in his family for 300 years - I'm giving him advice about strategy! — Tyra Banks

What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors. — Kenichi Ohmae

Because the bulk of a platform's value is created by its community of users, the platform business must shift its focus from internal activities to external activities. In the process the firm inverts-it turns inside out, with functions from marketing to information technology to operations to strategy all increasingly centering on people, resources, and functions that exist outside the business, complementing or replacing those that exists inside a traditional business. — Geoffrey G. Parker

In order to produce generalist courses, business school professors have been forced to invent subjects called strategy, called organizational behavior and so on. — Matthew Stewart

The most successful cultural diplomacy strategy integrates people-to-people or arts/culture/media-to-people interactions into the basic business of diplomacy. The programs in Afghanistan, Egypt, and Iran all contribute to core goals of U.S. policy in those countries. — Cynthia P. Schneider

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. — Chris Anderson

In many respects, we really are trying to not run the Social Office like a business, but we do have a strategy. We do have a mission. We are trying to standardize certain things so that our time is not spent on, you know, picking flowers or linens, that we've got standards. — Desiree Rogers

When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home. — Sun Tzu

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

The typical industry approach is [retailers] to treat vendors like the enemy ... If vendors can't make a profit then they don't have money to invest in research and development, which in turn means that the products they bring to the market will be less inspiring to customers, which in turn detriments the retailer's business because customers aren't inspired to buy. People want to cut costs and negotiate aggressively because there's a limited amount of profit to be shared by both sides. As a result of this "death spiral", most retailers fail. — Tony Hsieh

If there is disturbance in the camp, the general's authority is weak. — Sun Tzu

When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to let half the army get across, and then deliver your attack. — Sun Tzu

I still believe that for good business analysts a concentrated portfolio is a good strategy combined with a long term horizon. Once again, the secret to success in following the formula strategy is patience, a quality in short supply for both professionals and individual investors alike. I think investors should have a large portion of their assets in equities over time. — Joel Greenblatt

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

A business that doesn't implement a strategy of automation in the client acquisition process is doomed to have slow growth, even puts itself at risk of declining — Bob Mangat

The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program, just a sharp mind in touch with the situation. — Henry Mintzberg

A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message. — Jack Welch

art of hand-to-hand fighting in which the weight and efforts of the opponent are used to bring about his defeat," judo strategy exploits "techniques [that] are generally intended to turn an opponent's force to one's own advantage rather than to oppose it directly."1 In the world of business, we use the term "judo strategy" to describe a particular way of competing. A judo approach to competition emphasizes the use of movement and flexibility to — Anonymous

A business strategy roadmap is also composed of three elements: insights on technological possibilities, customer needs, and competitive intent. In other words, what could we build, how would people react to it, and does it give us an edge over the competition? — Michael Mace

For me, the winning strategy in any start-up business is, 'Think big but start small.' — Carmen Busquets

Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive. — Sun Tzu

Given the complexity in strategy, governance and relationships involved in family business, one might marvel that a family ever emerges on the other side and wants to find a permanent way to continue together. But many families that have successfully accumulated significant wealth begin to search for a means to preserve it for present and future generations. One way to do so is to form a family office. Although definitions differ, a family office is generally organized to manage and leverage the family's collective wealth, with an emphasis on stewardship rather than growth. Stewardship implies a long-term view and looks at inherited wealth as something to be treasured and preserved, in real terms, for future generations of family. A sense of stewardship is a powerful motivator, in the first place, not to destroy the financial and philosophical legacy of the founder and, second and ideally, to extend the reach of these resources into the modern day. We are going to talk extensively — Joachim Schwass

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

We see political leaders replacing moral imperatives with a Southern strategy. We have seen all too clearly that there are men-now in power in this country-who do not respect dissent, who cannot cope with turmoil, and who believe that the people of America are ready to support repression as long as it is done with a quiet voice and a business suit. And it is up to us to prove that they are wrong. — John Lindsay

In the midst of chaos, there is also opportunity — Sun Tzu

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

Evil is real - and powerful. It has to be fought, not explained away, not fled. And God is against evil all the way. So each of us has to decide where WE stand, how we're going to live OUR lives. We can try to persuade ourselves that evil doesn't exist; live for ourselves and wink at evil. We can say that it isn't so bad after all, maybe even try to call it fun by clothing it in silks and velvets. We can compromise with it, keep quiet about it and say it's none of our business. Or we can work on God's side, listen for His orders on strategy against the evil, no matter how horrible it is, and know that He can transform it. — Catherine Marshall

A successful economic development strategy must focus on improving the skills of the area's workforce, reducing the cost of doing business and making available the resources business needs to compete and thrive in today's global economy. — Rod Blagojevich

There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a certain number of inventory turns per month. In other words, the onesies and twosies waste space. However, when that space doesn't cost anything, suddenly you can look at those infrequent sellers again, and they begin to have value. This was the insight that led to Amazon, Netflix, and all the other companies I was talking to. — Chris Anderson

Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success. — Yogi Berra

Never hesitate to show your own staff that you need help. They need to be reminded how important they are to the process. In life and in business, we rely on each other to be responsible for individual tasks that benefit everyone. People sometimes forget how much interdependence there really is in a successful business. Learn the art of asking for help to empower and motivate others, and you will have learned a very powerful management strategy. — Georgette Mosbacher

In most cases, the best strategy for a job interview is to be fairly honest, because the worst thing that can happen is that you won't get the job and will spend the rest of your life foraging for food in the wilderness and seeking shelter underneath a tree or the awning of a bowling alley that has gone out of business. — Lemony Snicket

It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes. — Alexa Von Tobel

There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen. — Sun Tzu

We don't have much in the way of a business strategy. Like no business plan. Which I say to torment all my friends who are VCs or MBAs. That's always entertaining. The deal is, it's a mixture of luck and persistence. — Craig Newmark

The term "escalation of commitment" was first coined by Barry Staw, a business professor at the University of California, Berkeley.4 It's defined as a decision-making pattern in which a person - for our purposes, a business leader - continues to support or believe in a strategy even after it has continually failed. Escalation of commitment is often described as the inability to let go, or as an obsessive need to try to succeed even when failure is inevitable. — Laurence G. Weinzimmer

Unlike most experts in her field, Erika Andersen has an approach to being strategic that's sensible and accessible. With her, you feel capable of creating the business, career and life you want. She's to strategy what Suze Orman is to personal finance! — Nancy Tellem

Above all, success in business requires two things: a winning competitive strategy, and superb organizational execution. Distrust is the enemy of both. I submit that while high trust won't necessarily rescue a poor strategy, low trust will almost always derail a good one. — Stephen Covey

Putting in place the most ambitious and daring objective isn't enough, it should be backed with an intricate plan and executed like hell, this is what i call the superiority framework, from proximity the dots might seem random and chaotic but from a strategist view these dots are so beautifully interconnected forming greatness in an absolute form — Ahmed Elkadi

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

It never feels good if you don't reach all of your goals, neither in sport, nor in business nor in your personal life. But the key thing is to never give up, we have taken our learnings from 2014 and developed an exciting and promising strategy for the period up until 2020. — Herbert Hainer

Whether in an advantageous position or a disadvantageous one, the opposite state should be always present to your mind. — Sun Tzu

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

A very small percentage of those in the church stand behind a pulpit or sport certain kinds of identifiable clothing. The actual leadership roster of the church includes disciples ministering in every arena of life, in business, law, medicine, education, the arts, sciences, government, and religion. The objective of Jesus's church-growth strategy was not to build a single, behemoth social institution with a limited set of ordained authorities. Instead, his Spirit was to be poured out on all flesh to effect a widening, deepening base of influence within every nation, worldview, and social institution. — Dallas Willard

The whole secret lies in confusing the enemy, so that he cannot fathom our real intent. — Sun Tzu

Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever. — Bob Schmetterer

Thought Leadership
"The new economics for industry, government, education" Book by W. Edwards Deming
"In God we trust. All others must bring data."
William Edwards Deming,
Statistician, Professor and Author
#smitanairjain #leadership #womenintech #thoughtleaders #tedxspeaker #technology #tech #success #strategy #startuplife #startupbusiness #startup #mentor #leaders #itmanagement #itleaders #innovation #informationtechnology #influencers #Influencer #hightech #fintechinfluencer #fintech #entrepreneurship #entrepreneurs #economy #economics #development #businessintelligence #business — W. Edwards Deming

When Verlaine and Rimbaud were young," [Snyder] said, they were protesting the iron-grip bourgeois rationality had on all aspects of nineteenth-century French culture - the manners, the view of reality, and the exclusion of 'the wild' from public life. Rationality in business and society were dominant values. 'Deranging the senses' was one strategy artists like Verlaine and Rimbaud employed to break free of that.

"Today," he continued, "the bourgeoisie is sociopathic, overindulged, distracted, spoiled beyond measure, and unable to restrain its gluttony, even in the face of pending planetary destruction. In the face of such a threat, it has, by necessity, become the responsibility of the artist to model health and sanity. — Peter Coyote

Sometimes, as in a game of chess, we must strategically regress so that we might progress toward our ultimate objective. — Crystal Woods

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Networks do not offer a miracle drug, a strategy that makes you invincible in any business environment. The truly important role networks play is in helping existing organizations adapt to rapidly changing market conditions. The very concept of network implies a multidimensional approach. — Albert-Laszlo Barabasi

We expected that good-to-great leaders would begin by setting a new vision and strategy. We found instead that they first got the right people on the bus, the wrong people off the bus, and the right people in the right seats - and then they figured out where to drive it. — James C. Collins

Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose. — Sun Tzu

The period from 2002 to 2007 was probably our best period. We created a strategy to build global scale, footprints in each of the geographies and dramatically built our international business. — Baba Kalyani

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Teaching people a large number of sword techniques254 is turning the way into a business of selling goods, making beginners believe that there is something profound in their training by impressing them with a variety of techniques. This attitude toward strategy must be avoided, because thinking that there is a variety of ways of cutting a man down is evidence of a disturbed mind. In the world, different ways of cutting a man down do not exist. — Miyamoto Musashi

Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation. — Sun Tzu