Steve Jobs Computer Quotes & Sayings

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason. (p.98) — Seth Godin

Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist. — Alex Gibney

So, your kids must love the iPad?" I asked Mr. [Steve] Jobs, trying to change the subject. The company's first tablet was just hitting the shelves. "They haven't used it," he told me. "We limit how much technology our kids use at home."
(Nytimes article, Sept. 10, 2014) — Nick Bilton

As we're told that 10 percent of all high school education will be computer-based by 2014 and rise to 50 percent by 2019, and as the PowerPoint throws up aphoristic bromides by the corporate heroes of the digitally driven 'global economy'
the implication being that 'great companies' know what they're doing, while most schools don't
and as we're goaded mercilessly to the conclusion that everything we are, know, and do is bound for the dustbin of history, I want to ask what kind of schooling Bill Gates and Steve Jobs had. Wasn't it at bottom the very sort of book-based, content-driven education that we declare obsolete in the name of their achievements? — Garret Keizer

Walter Isaacson, who ate dinner with the Jobs family while researching his biography of Steve Jobs, told Bilton that, "No one ever pulled out an iPad or computer. The kids did not seem addicted at all to devices." It seemed as if the people producing tech products were following the cardinal rule of drug dealing: never get high on your own supply. — Adam Alter

When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies. — Eric Ries

I started passing out the schematics and the code listings for the computer, telling everyone here it is. It's small, it's simple, it's inexpensive: Build your own. No idea to start a company. Steve Jobs came by later and say, you know, people are interested. Why don't we start a company? — Steve Wozniak

What was remarkable was that associating with a computer and electronics company was the best way for a rock band to seem hip and appeal to young people. Bono later explained that not all corporate sponsorships were deals with the devil. "Let's have a look," he told Greg Kot, the Chicago Tribune music critic. "The 'devil' here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful art object in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away. — Walter Isaacson

What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn't want anything like it. He tried to shoot the project down. — Jef Raskin

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976 — Walter Isaacson

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. — Alex Gibney

Steve Jobs, the pioneer of the computer as a jail made cool, designed to sever fools from their freedom, has died. — Richard Stallman

PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs and Laurene Powell. RON JOHNSON. Hired by Jobs in 2000 to develop Apple's stores. JEFFREY KATZENBERG. Head of Disney Studios, clashed with Eisner and resigned in 1994 to cofound DreamWorks SKG. ALAN KAY. Creative and colorful computer pioneer who envisioned early personal computers, helped arrange Jobs's Xerox PARC visit and his purchase of Pixar. DANIEL KOTTKE. Jobs's closest friend at Reed, fellow pilgrim to India, early Apple employee. JOHN LASSETER. Cofounder and creative force at Pixar. DAN'L LEWIN. Marketing exec with Jobs at Apple and then NeXT. MIKE MARKKULA. First big Apple investor and chairman, — Walter Isaacson

When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history. — Douglas Rushkoff

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business. — Naveen Jain

Don't let the noise of others' opinions drown out your own inner voice.
[Stanford University commencement speech, 2005] — Steve Jobs

Finally Jobs proposed Apple Computer. "I was on one of my fruitarian diets," he explained. "I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word 'computer.' Plus, it would get us ahead of Atari in the phone book — Steve Jobs

The heaviness of being successful was replaced by the lightness of being a beginner again. — Steve Jobs

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. — Steve Jobs

The young Steve Jobs had a hard time articulating something that didn't exist. He could see it, taste it, knew what it felt like, but he didn't have all the language because it hadn't been invented yet. People didn't fathom the personal computer on a mass produced level. — Joshua Michael Stern

I shared the details of Steve Jobs's story, because when it comes to finding fulfilling work, the details matter. If a young Steve Jobs had taken his own advice and decided to only pursue work he loved, we would probably find him today as one of the Los Altos Zen Center's most popular teachers. But he didn't follow this simple advice. Apple Computer was decidedly not born out of passion, but instead was the result of a lucky break - a "small-time" scheme that unexpectedly took off. — Cal Newport