Quotes & Sayings About Social Media Marketing

Social Media is much bigger than we give it credit for. It's not just about PR or just about marketing. — Brian Solis

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else, — Loren Weisman

Sell-sell-sell sales methods simply do not work on social media. — Kim Garst

Forget about 'Going Viral' and 'Go Give Value'. — Bernard Kelvin Clive

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. — David Amerland

Successful social media marketing is not built on impressions. It is built on relationships — Kim Garst

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. — Guy Kawasaki

Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand

The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere. — Lennon Parham

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Boomers were the original Millennials. — Ted Rubin

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

Social media is not owned by marketing. — Brian Solis

If you are only focused on the Money... You risk completely overlooking the People. — Ted Rubin

The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews. — Paul M. Rand

I feel like social media is something that has yet to be considered a viable platform for marketing in the industry. — Aurora Guerrero

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog. — Chris Brogan

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors — Bernard Kelvin Clive

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing. — Sherree Mongrain

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. — Gail Sheehy

Writing one's first novel, getting it sold, and shepherding it through the labyrinths of editing, production, marketing, journalism, and social media is an arduous and nerve-wracking process. — Paul Di Filippo

Social Media brands faster than any other existing Marketing plan and for much cheaper! — Germany Kent

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning. — Teresa Medeiros

Social media puts the "public" into PR and the "market" into marketing. — Chris Brogan

Don't optimize for conversions, optimize for revenue. — Neil Patel

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? — Seth Godin

When we care, we share. — Jonah Berger

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. — Scott D. Cook

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable. — Ted Rubin

If word-of-mouth pundits agree on anything, it's that being interesting is essential if you want people to talk. Most buzz marketing books will tell you that. So will social media gurus. "Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate. Unfortunately, he's wrong. — Jonah Berger

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals. — Charlene Li

Social media is like a virtual handshake when used by a professional advisor. — Peter Bowman

social media marketing will work well if you genuinely care about providing value to your audience. — M.J. Brown

You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it. — Mac Miller

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

Social media and Social media marketing are not the same things. Understand social media marketing...seriously! — Timi Nadela

92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service. — Paul M. Rand

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product. — Marsha Collier

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective. — Jay Baer

The way you can understand all of the Social Media is as the creation of a new kind of public space. — Danah Boyd

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation. — Bruce Cameron

Social Media are tools, Real Time is a mindset. — David Meerman Scott

It's about "Moments," not Milestones. — Ted Rubin

16 marketing vehicles are: 1. Social media marketing 2. Blog marketing 3. Article marketing 4. Lecture marketing 5. Webinar marketing 6. Video marketing 7. Presentation marketing 8. Podcast marketing 9. Workshop marketing 10. Book marketing 11. Drip marketing 12. Referral marketing — Jay Niblick

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. — Brian Solis

The goal of social media is to turn customers into a volunteer marketing army — Jay Baer

The more you engage and connect, the more engagement and connections you will have. — Loren Weisman

Social media is not just a spoke on the wheel of marketing. It's becoming the way entire bicycles are built. — Ryan Lilly

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

Treat your entire audience with the same level of care. — Cendrine Marrouat

Nowadays, the Internet decides if you're good, not the big man in the big office. No matter how important that man thinks he is, everyone else knows that he's not important anymore, and the Internet decides these things, here in the modern age. — Alexei Maxim Russell

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. — Francois Gossieaux

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media. — Jane Green

Start thinking about a consumer's "Path to Purpose" along her "Path to Purchase. — Ted Rubin

Social media isn't about "marketing" your church or message; it's about "connecting" with people who want to make your story part of their story. — Phil Cooke

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one ... Record companies, they don't have any money, so they see social media as the free marketing ... So ... 'Billy, light yourself on fire and stand upside down, and that'll market the record.' — Billy Corgan

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it. — Alexei Maxim Russell

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Don't measure what you can. Measure what you should. — Philip Sheldrake

What color is a chameleon placed on a mirror?
...
The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?
In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon. — Kevin Kelly

REAL trumps PERFECT... because REAL creates TRUST. — Ted Rubin

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before. — Israelmore Ayivor

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship. — Matthew Dickman

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

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With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

Peg and I are in the trenches of social media, not in a "war room" back at headquarters. We acquired our knowledge though experimentation and diligence, not pontification, sophistry, and conference attendance. — Guy Kawasaki

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff. — Cendrine Marrouat

Don't just be selling, be connecting — Bernard Kelvin Clive

In social media marketing, average is no longer adequate. — Jay Baer

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. — David Amerland

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin

Your uniqueness is your greatest strength, not how well you emulate others. — Simon S. Tam

Instagram, as well as all other social media platforms, is meant to complement your main marketing efforts for your business, not take over them. — Kevin J. Donaldson