Social Media And Marketing Quotes & Sayings

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else, — Loren Weisman

Forget about 'Going Viral' and 'Go Give Value'. — Bernard Kelvin Clive

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. — David Amerland

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. — Guy Kawasaki

Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews. — Paul M. Rand

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. — Gail Sheehy

Writing one's first novel, getting it sold, and shepherding it through the labyrinths of editing, production, marketing, journalism, and social media is an arduous and nerve-wracking process. — Paul Di Filippo

Social Media brands faster than any other existing Marketing plan and for much cheaper! — Germany Kent

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

Social media puts the "public" into PR and the "market" into marketing. — Chris Brogan

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

The more you engage and connect, the more engagement and connections you will have. — Loren Weisman

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product. — Marsha Collier

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective. — Jay Baer

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable. — Ted Rubin

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. — Brian Solis

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals. — Charlene Li

You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it. — Mac Miller

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

Social media and Social media marketing are not the same things. Understand social media marketing...seriously! — Timi Nadela

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. — David Amerland

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff. — Cendrine Marrouat

Peg and I are in the trenches of social media, not in a "war room" back at headquarters. We acquired our knowledge though experimentation and diligence, not pontification, sophistry, and conference attendance. — Guy Kawasaki

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

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Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one ... Record companies, they don't have any money, so they see social media as the free marketing ... So ... 'Billy, light yourself on fire and stand upside down, and that'll market the record.' — Billy Corgan

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

Nowadays, the Internet decides if you're good, not the big man in the big office. No matter how important that man thinks he is, everyone else knows that he's not important anymore, and the Internet decides these things, here in the modern age. — Alexei Maxim Russell

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation. — Bruce Cameron

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman