Social Marketing Quotes & Sayings

Sell-sell-sell sales methods simply do not work on social media. — Kim Garst

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

Successful social media marketing is not built on impressions. It is built on relationships — Kim Garst

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. — Guy Kawasaki

Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand

The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere. — Lennon Parham

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Boomers were the original Millennials. — Ted Rubin

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

I can put tweets on a map to show who is saying what where, which could be used for marketing or social research. — Jack Dangermond

Personal branding is distinctively marketing your uniqueness. — Bernard Kelvin Clive

Social media is not owned by marketing. — Brian Solis

The pressure on young chefs today is far greater than ever before in terms of social skills, marketing skills, cooking skills, personality and, more importantly, delivering on the plate. So you need to be strong. Physically fit. So my chefs get weighed every time they come into the kitchen. — Gordon Ramsay

The future of business is social. — Barry Libert

If you are only focused on the Money... You risk completely overlooking the People. — Ted Rubin

The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews. — Paul M. Rand

Social marketing is distinguished from other planning frameworks discussed in this book by four principles: (1) a commitment to create satisfying exchanges, (2) the use of marketing's conceptual framework to design interventions, (3) a data-based consumer orientation, and (4) segmentation of populations and careful selection of target audiences. — M. Jeannine Coreil

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog. — Chris Brogan

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors — Bernard Kelvin Clive

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing. — Sherree Mongrain

There is something inherently stupid about gentrified thinking. It's a dumbing down and smoothing over of what people are actually like. It's a social position rooted in received wisdom, with aesthetics blindly selected from the presorted offerings of marketing and without information or awareness about the structures that create its own delusional sense of infallibility. Gentrified thinking is like the bourgeois version of Christian fundamentalism, a huge, unconscious conspiracy of homogenous patterns with no awareness about its own freakishness. The gentrification mentality is rooted in the belief that obedience to consumer identity over recognition of lived experience is actually normal, neutral, and value free. — Sarah Schulman

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. — Gail Sheehy

Writing one's first novel, getting it sold, and shepherding it through the labyrinths of editing, production, marketing, journalism, and social media is an arduous and nerve-wracking process. — Paul Di Filippo

Social Media brands faster than any other existing Marketing plan and for much cheaper! — Germany Kent

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning. — Teresa Medeiros

Social media puts the "public" into PR and the "market" into marketing. — Chris Brogan

Don't optimize for conversions, optimize for revenue. — Neil Patel

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? — Seth Godin

It's about "Moments," not Milestones. — Ted Rubin

Social media and Social media marketing are not the same things. Understand social media marketing...seriously! — Timi Nadela

Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human. — Robert Rose

REAL trumps PERFECT... because REAL creates TRUST. — Ted Rubin

When we care, we share. — Jonah Berger

Social media is like a virtual handshake when used by a professional advisor. — Peter Bowman

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. — David Amerland

Social Media are tools, Real Time is a mindset. — David Meerman Scott

You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it. — Mac Miller

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. — Simon Mainwaring

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few. — Malcolm Gladwell

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?" — Jay Baer

Don't just be selling, be connecting — Bernard Kelvin Clive

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman

By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives. — Ryan Holmes

Financial capital - the wherewithal for mass marketing - has steadily replaced social capital - that is, grassroots citizen networks - as the coin of the realm. — Robert D. Putnam

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant. — Simon Cowell

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective. — Jay Baer

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product. — Marsha Collier

use this tool, you will have to know what you are doing. Some other tools include websites that offer Mass Ping, like Mass Pinger and Ping Bomb (this website helps you build free back links). Also, on BlackHat World you can find bots for everything you need, and all kinds of tools to help you with whatever online marketing task you offer. A good resource that I use is AddMeFast. This is a social exchange, — Ian Georgeson

92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service. — Paul M. Rand

Social marketing is now a 24-7 job. — Gary Vaynerchuk

social media marketing will work well if you genuinely care about providing value to your audience. — M.J. Brown

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. — Scott D. Cook

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable. — Ted Rubin

If word-of-mouth pundits agree on anything, it's that being interesting is essential if you want people to talk. Most buzz marketing books will tell you that. So will social media gurus. "Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate. Unfortunately, he's wrong. — Jonah Berger

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals. — Charlene Li

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. — Simon Mainwaring

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that "experts know what is best and will tell people how to behave for their own good" in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it. — Nancy R. Lee

Nowadays, the Internet decides if you're good, not the big man in the big office. No matter how important that man thinks he is, everyone else knows that he's not important anymore, and the Internet decides these things, here in the modern age. — Alexei Maxim Russell

I believe in solving social ills with business skills. — Richie Norton

Start thinking about a consumer's "Path to Purpose" along her "Path to Purchase. — Ted Rubin

My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media. — Jane Green

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

Your uniqueness is your greatest strength, not how well you emulate others. — Simon S. Tam

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

In social media marketing, average is no longer adequate. — Jay Baer

Instagram, as well as all other social media platforms, is meant to complement your main marketing efforts for your business, not take over them. — Kevin J. Donaldson

Social media isn't about "marketing" your church or message; it's about "connecting" with people who want to make your story part of their story. — Phil Cooke

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

Since 2000, no important technology innovation in the United States has been scaled up to create millions of manufacturing, marketing, and engineering jobs here, as personal computers and related industries did. While selling online and social networking are clearly transformational movements that have created entrepreneurial opportunities, fewer than fifty thousand traditional jobs - those with full-time hours, benefits, and health insurance - have been created. — Doug Menuez

Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. — Steven Pressfield

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. — Francois Gossieaux

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.
Social change, education, new-product launches, religious movements ... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.
As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment. — Seth Godin

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations. — Carl William Brown

What color is a chameleon placed on a mirror?
...
The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?
In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon. — Kevin Kelly

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before. — Israelmore Ayivor

Peg and I are in the trenches of social media, not in a "war room" back at headquarters. We acquired our knowledge though experimentation and diligence, not pontification, sophistry, and conference attendance. — Guy Kawasaki

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

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Evangelicalism, as perhaps the strongest Protestant religious movement in the United States, relies heavily on marketing principles for its strength and growth, often intentionally segmenting its market, targeting specific populations, and using homogeneity to its advantage to create religious meaning and belonging and dense ingroup social ties. Although this evangelical vigor can and is used to address racial division in unique ways, the movement also, by its heavy reliance on racially homogenous ingroups and the segmented market, ironically undercuts many of its own best efforts. — Christian Smith

Similarly, though the United States is one of the world's richest economies by per capita income, it ranks only around seventeenth in reported life satisfaction. It is superseded not only by the likely candidates of Finland, Norway, and Sweden, which all rank above the United States but also by less likely candidates such as Costa Rica and the Dominican Republic. Indeed, one might surmise that it is health and longevity rather than income that give the biggest boost to reported life satisfaction. Since good health and longevity can be achieved at per capita income levels well below those of the United States, so too can life satisfaction. One marketing expert put it this way, with only slight exaggeration: Basic Survival goods are cheap, whereas narcissistic self-stimulation and social-display products are expensive. Living doesn't cost much, but showing off does. — Jeffrey D. Sachs

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation. — Bruce Cameron

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship. — Matthew Dickman

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff. — Cendrine Marrouat

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. — Malcolm Gladwell

In the six degrees of separation, not all degrees are equal. — Malcolm Gladwell

Treat your entire audience with the same level of care. — Cendrine Marrouat

Don't measure what you can. Measure what you should. — Philip Sheldrake

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it. — Alexei Maxim Russell

The way you can understand all of the Social Media is as the creation of a new kind of public space. — Danah Boyd

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one ... Record companies, they don't have any money, so they see social media as the free marketing ... So ... 'Billy, light yourself on fire and stand upside down, and that'll market the record.' — Billy Corgan