Quotes & Sayings About Service Marketing

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks. — Seth Godin

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit. — Jay Conrad Levinson

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image. — Richard Branson

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth. — Tony Hsieh

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself. — Tony Hsieh

67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so. — Roy H. Williams

At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business. — Richie Norton

Service Marketing delivers when great communication meets great service design. — Peter Bowman

In this day and age, it is the business that knows how to woo and win the hearts of its customers that will eventually win their pockets. — J. N. HALM

A business that is not in love with its customers, but only the money they bring, should not expect love back. — J. N. HALM

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni

Don't just be everywhere, be everywhere that your clients are, where you matter most. — Bernard Kelvin Clive

Customer conversion is dependent on the right customer conversation — Rasheed Ogunlaru

I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service. — Marie Forleo

Customer service is the new marketing. — Derek Sivers

When all you've got is a hammer, bad service looks like a nail. — David "Doc" Searls

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service. — Gabriel Aluisy

You have to actively listen to your clients and provide the service they're looking for! — John Di Lemme

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts. — Jeff Bezos

Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you. — Stewart Butterfield

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you. — Arthur Levitt

In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated. — John Battelle

92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service. — Paul M. Rand

Service is an intangible set of benefits, created by a series of activities. Over the last decade in the IT industry, the distinction between "products" and "services" is blurred, as products are positioned as services, and services are packaged as products. To blur the distinction between products and services is more of a marketing strategy and does not constitute real differentiation. Not only will the sales and pricing strategy between products and services greatly differ, but so will the management approach. Solution is not service, either. — Prafull Verma

What is good customer service about then?

One word: caring.

Bad customer service happens when the employee doesn't care.

You could chalk it up to low wages or getting paid regardless of results. But that's not it either.

Hiring managers need to do two things and two things only:

1. Hire employees that ALREADY care and are ALREADY motivated.

2. Repeat step 1.

When this is done, everything changes.

People are happy on both sides of the table.

Costs for management and training plummet — Richie Norton

Plain and simple, marketing is about nothing more than getting your product or service in front of likely buyers in a positively memorable way. Although there have been thousands of books written about marketing, that really is all that it's about. When starting a business or growing your existing business, you must come to grips with the fact that marketing is SUPER IMPORTANT. In fact without effective marketing and a steady stream of customers, nothing else about your business really matters. The fancy LLC you just setup doesn't matter. The super-detailed "Operating Agreement" doesn't matter. The S-Corp you formed doesn't matter and the new office space you just built out doesn't matter either. Poor marketing makes people poor. Great marketing makes people rich. — Clay Clark

The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you. — David Pogue

The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself. — Peter F. Drucker

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. — Brian Solis

Great customer service is not just one part of your business, it should be in every part of your business! — Tom Kenemore

It's simple: Happy customers reward you with their loyalty. Exceptional customer service converts into customer loyalty. It converts into raving fans who will praise your team on Twitter, and Facebook, and talk about their experience over lunch with friends. There is no greater marketing for your product than happy, surprised, raving fans, and no reason you can't start now. — Sarah Hatter

l'after-shave, le badge, le barbeque, le best-seller, le blue-jean, le blues, le bluff, le box-office, le break, le bridge, le bulldozer, le business, le cake, la call-girl, le cashflow, le check-in, le chewing-gum, le club, le cocktail, la cover-girl, le cover-story, le dancing, le design, le discount, le do-it-yourself, le doping, le fan, le fast-food, le feedback, le freezer, le gadget, le gangster, le gay, le hall, le handicap, le hold-up, le jogging, l'interview, le joker, le kidnapping, le kit, le knock-out, le label, le leader, le look, le manager, le marketing, le must, les news, le parking, le pickpocket, le pipeline, le planning, le playboy, le prime time, le pub, le puzzle, se relaxer, le self-service, le software, le snack, le slogan, le steak, le stress, le sweatshirt, le toaster and le week-end. — Alexis Munier

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman

There's no "get rich quick." There's no "overnight success."

However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow.

I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me.
You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet.

All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay.

If you're not making offers, you're not making money.

Get your line in the water! — Richie Norton

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot. — Brian Halligan

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn't remarkable, it's invisible. — Seth

I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person. — Jon Oringer

All selling should spring from service — Rasheed Ogunlaru

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

Any successful hospitality operation - be it a hotel or restaurant, chain or independent, low-cost provider or luxury establishment - requires an effectively performing individual operation. You have to attract the right customers, have the service product, set the right price for your product, and provide the right level of service - all the while managing your employees the right way to achieve your goals. This requires a combination of knowledge from a variety of disciplines, and thus this section includes contributions from our faculty in human resources, management, marketing, operations, and strategy. — Michael C. Sturman

The fate of your company is in the hands of your people. Train them well. — Roy H. Williams

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a "rescuer," known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures? — Roy H. Williams

Customers, like spouses, can be at your beck and call if you give them what they need, when they need it and how they need it. Massage their ego and you have them by the heart. — J. N. HALM

He is Your Customer, the Reason behind Your Customs. — Vineet Raj Kapoor

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. — Tony Hsieh

Welcome to a new era of marketing and service in which your brand is defined by those who experience it. — Brian Solis

Fifty years later, in the 1920s, the American DuPont Company independently set up a similar unit and called it a Developmental Department. This department gathers innovative ideas from all over the company, studies them, thinks them through, analyses them. Then it proposes to top management which ones should be tackled as major innovative projects. From the beginning, it brings to bear on the innovation all the resources needed: research, development, manufacturing, marketing, finance, and so on. It is in charge until the new product or service has been on the market for a few years. — Peter F. Drucker

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The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. — Jeff Bezos

Ninety percent of the success of any product or service is its promotion and marketing. — Mark Victor Hansen