Quotes & Sayings About Semantic Change

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change. — David Amerland

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change. — David Amerland

In few other marketing activities does the phrase "the more things change, the more they remain the same" hold as much meaning as it does in search. — David Amerland