Search Marketing Quotes & Sayings

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. — David Amerland

Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change. — Jill Whalen

Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. — John Battelle

Real search is about providing valuable information when it's really needed to those who are actually looking for it. — David Amerland

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. — George Lois

I left Google after four years of working on Google Maps, search, and Google TV as a product marketing manager. I knew I wanted to do something on my own. — Brit Morin

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it". — Mike Moran

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change. — David Amerland

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it. — Drew Houston

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. — John Battelle

I am a firm believer that knowledge is power but only if it leads to comprehension. — David Amerland

In few other marketing activities does the phrase "the more things change, the more they remain the same" hold as much meaning as it does in search. — David Amerland

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change. — David Amerland

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There's no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can't tell you which content will attract the most links. You just have to try it and see. — Mike Moran

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. — David Amerland

The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place. — David Amerland

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers. — David Amerland

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine. — Sergey Brin

In the normal course of events a person's location was recorded dozens of times a day by all sorts of devices, from the obvious (such as security cameras) to the not so obvious (such as coupon marketing). But if a person disappeared, their stockholders could request an "asset search," which meant they turned on the chip and hunted the "asset" down. — Dani Kollin

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman

Search marketing: If they can't find it, they can't buy it. — Mike Moran

SEO is knowing what the search engines want and giving it to them ... so hard they f***ing bleed — David Naylor

As I'll explain, mission is one of these desirable traits, and like any such desirable trait, it too requires that you first build career capital - a mission launched without this expertise is likely doomed to sputter and die. But capital alone is not enough to make a mission a reality. Plenty of people are good at what they do but haven't reoriented their career in a compelling direction. Accordingly, I will go on to explore a pair of advanced tactics that also play an important role in making the leap from a good idea for a mission to actually making that mission a reality. In the chapters ahead, you'll learn the value of systematically experimenting with different proto-missions to seek out a direction worth pursuing. You'll also learn the necessity of deploying a marketing mindset in the search for your focus. In other words, missions are a powerful trait to introduce into your working life, but they're also fickle, requiring careful coaxing to make them a reality. This — Cal Newport

To win at semantic search you need more people than are on your payroll. — David Amerland

My practical approach based on experience is to create a website for real Internet users, not for search engine spiders. — David Naylor

If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts. — Neil Patel

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. — David Amerland

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. — Marc Ostrofsky

Marketing effectively, in a semantic web, revolves around those three 'little' requirements: Trust, Authority, Reputation. — David Amerland

What's Valentine's Day about except the desperate search to find someone to spend Valentine's Day with? It just shows that love has become a marketing campaign, like everything else. You buy into it and lose everything. — David Levithan