Search Engine Advertising Quotes & Sayings

Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law. — Marvin Ammori

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising. — Marc Ostrofsky

advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years. — Jay Conrad Levinson

Here the query A320 returns algorithmic search results about the Airbus aircraft, together with advertisements for various non-aircraft goods numbered A320 that advertisers seek to market to those querying on this query. The lack of advertisements for the aircraft reflects the fact that few marketers attempt to sell A320 aircraft on the web. — Hinrich Schutze

While Google no longer has a search engine operation inside China, it has maintained a large presence in Beijing and Shanghai focused on research and development, advertising sales, and mobile platform development. — Rebecca MacKinnon