One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. — Nick Woodman
The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones. — Tiesto