Rushkoff Quotes & Sayings

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us. — Douglas Rushkoff

Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry. — Douglas Rushkoff

The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to. — Douglas Rushkoff

Narrative Collapse is what happens when we no longer have time in which to tell a story. Remote controls and DVRs give us the ability to break down narratives - particularly the more abusive ones. This is a great thing for escaping the 'ends-justify-the-means' traps of 20th-century wars and religions, but it can also make it hard to convey values. — Douglas Rushkoff

The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness. — Douglas Rushkoff

We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. — Douglas Rushkoff

Time has always been used against us on a certain level. The invention of the clock made us accountable to the employer, gave us a standard measure and stopwatch management, and it also led to the requirement of interest-bearing currency to grow over time, the requirement of the expansion of our economy. — Douglas Rushkoff

By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google. — Douglas Rushkoff

Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. — Douglas Rushkoff

This is why it might be more useful to understand the proliferation of interactive media as an opportunity for renaissance: a moment when we have the ability to step out of the story altogether. Renaissances are historical instances of widespread recontextualisation. People in a variety of different arts, philosophies and sciences have the ability to reframe their reality. Renaissance literally means 'rebirth'. It is the rebirth of old ideas in a new context. — Douglas Rushkoff

The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on. — Douglas Rushkoff

Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever. — Douglas Rushkoff

Like civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are bearing witness to what's happening around them, and calling out into the darkness of cyberspace for confirmation. I'm here. You're here, too. We are present. — Douglas Rushkoff

Occupy is anything but a protest movement. That's why it has been so hard for news agencies to express or even discern the 'demands' of the growing legions of Occupy participants around the nation, and even the world. — Douglas Rushkoff

The new Zune may not be an iPod killer, but it does offer a clean interface, great industrial design, HD radio, and a subscription model for music, making it significantly less expensive for big users. — Douglas Rushkoff

an economic operating system designed by thirteenth-century Moorish accountants looking for a way to preserve the aristocracy of Europe has worked as promised. It turned the marketplace into one giant debtors' prison. It is not only unfit for the needs of a twenty-first-century digital society; central currency is the core mechanism of the growth trap. — Douglas Rushkoff

Whether it's watching a $4,000 laptop fall off the conveyor belt at airport security, contending with a software conflict that corrupted your file management system, or begging your family to stop opening those virus-carrying 'greeting cards' attached to emails, all computer owners are highly leveraged and highly vulnerable technology investors. — Douglas Rushkoff

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. — Douglas Rushkoff

If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism. — Douglas Rushkoff

With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?' — Douglas Rushkoff

Keep the progress, but recover the lost values. Technically, then he's talking about renaissance: the rebirth of old ideas in a new framework. — Douglas Rushkoff

The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence. — Douglas Rushkoff

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor. — Douglas Rushkoff

Digiphrenia - the way our media and technologies encourage us to be in more than one place at the same time. — Douglas Rushkoff

Your next SMS will probably be around longer, and remain more legible, than your tombstone. For, unlike your tombstone or even your mortal coil, your texts may be worth something. — Douglas Rushkoff

People are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them. — Douglas Rushkoff

Our society has reoriented itself to the present moment. Everything is live, real time, and always-on. It's not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. It's more of a diminishment of anything that isn't happening right now - and the onslaught of everything that supposedly is. — Douglas Rushkoff

We each create a story - a narritive, a picture, an allegory, a model - for what's going on in the universe. And then we fight - sometimes to the death - to make others believe in that model, or to be able to keep believing in it ourselves. In other words, we try to erase contradictory evidence to that model. — Douglas Rushkoff

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. — Douglas Rushkoff

We're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept. — Douglas Rushkoff

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. — Douglas Rushkoff

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation. — Douglas Rushkoff

Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there. — Douglas Rushkoff

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan. — Douglas Rushkoff

The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves. — Douglas Rushkoff

We have the alternative. "Do I want to be on the subway looking at these people, or do I want to be in my phone looking at my people?" — Douglas Rushkoff

As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. — Douglas Rushkoff

Not only have computers changed the way we think, they've also discovered what makes humans think - or think we're thinking. At least enough to predict and even influence it. — Douglas Rushkoff

Nothing is sacred. And, more importantly ... the 'nothing' you end up with is truly sacred. — Douglas Rushkoff

The early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives. — Douglas Rushkoff

Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads. — Douglas Rushkoff

The folks contributing their automobiles and driving labor to Uber, or their property and hosting to Airbnb, make less than minimum-wage employees and don't own a piece of the company even though they constitute the infrastructure. Only money talks. — Douglas Rushkoff

the industrial ideal: anyone can request work, do so anonymously, never meet the employee, and reject the results without ever paying. The — Douglas Rushkoff

What makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as an essentially closed system. The other is absolutely dependent on its openness. — Douglas Rushkoff

Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s. — Douglas Rushkoff

It's easy to make fun of AOL's pending purchase of HuffPo. Just like AOL's purchase of TimeWarner, here we have a new media company - Huffington Post - fooling an old media company, AOL, into overpaying for something that has already peaked. — Douglas Rushkoff

The function of a book is to provide a reading experience. — Douglas Rushkoff

I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products. — Douglas Rushkoff

I'm not a communist, just a media theorist. — Douglas Rushkoff

As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do. — Douglas Rushkoff

The phones are smarter but we are dumber. — Douglas Rushkoff

Every new computer program is basically doing some task that a person used to do. But the computer usually does it faster, more accurately, for less money, and without any health insurance costs. — Douglas Rushkoff

It may be decades until we know what living in a state of constant distraction will do to us, — Douglas Rushkoff

Each algorithm is a feedback loop, taking an action, observing the resulting conditions, and taking another action after that. Again, and again, and again. It's an iterative process, in which the algorithms adjust themselves and their activity on every loop, responding less to the news on the ground than to one another. Such systems go out of control because the feedback of their own activity has become louder than the original signal. — Douglas Rushkoff

In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make. — Douglas Rushkoff

The smartest hackers understand that their skill at hacking technology may be less important than their skill at hacking the digital marketplace. — Douglas Rushkoff

New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete. — Douglas Rushkoff

Computers don't kill books; people do. — Douglas Rushkoff

Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of the corporation in the early Renaissance, most people just worked for themselves. They made shoes, plucked chickens, or created value in some way for other people, who then traded or paid for those goods and services. — Douglas Rushkoff

We do not live in an economy, we live in a Ponzi scheme. — Douglas Rushkoff

In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links. — Douglas Rushkoff

New content online no longer requires new stories or information, just new ways of linking things to other things. Or as the social networks might put it to you, 'Jane is now friends with Tom.' The connection has been made; the picture is getting more complete. — Douglas Rushkoff

Digiphrenia - how technology lets us be in more than one place - and self - at the same time. Drone pilots suffer more burnout than real-world pilots, as they attempt to live in two worlds - home and battlefield - simultaneously. We all become overwhelmed until we learn to distinguish between data flows (like Twitter) that can only be dipped into, and data storage (like books and emails) that can be fully consumed. — Douglas Rushkoff

The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving. — Douglas Rushkoff

'Digiphrenia' is really the experience of trying to exist in more than one incarnation of yourself at the same time. There's your Twitter profile, there's your Facebook profile, there's your email inbox. And all of these sort of multiple instances of you are operating simultaneously and in parallel. — Douglas Rushkoff

Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt. — Douglas Rushkoff

If money can't be made reporting and writing articles, then professionals simply can't do it anymore. Unless we adopt the position that the amateur blogosphere is really capable of taking on the role that the 'New York Times' and CNN play, then we do need solutions for paying for content. — Douglas Rushkoff

She reverse engineered a startup based on market conditions, industry trends, and nascent investor fads. — Douglas Rushkoff

The bank transforms itself from an agent of debt to a catalyst for distribution and circulation. Like money in a digital age, it becomes less a thing of value in itself than a way of fostering the value creation and exchange of others. Less a noun than a verb. — Douglas Rushkoff

We tend to see math and science as a steady state of facts rather than as the accumulated knowledge of linear traditions. As Korzybski put it, we see further because we "stand on the shoulders"5 of the previous generation. The danger of such a position is that we can forget to put our own feet on the ground. — Douglas Rushkoff

Remember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg. — Douglas Rushkoff

Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in the world is your Facebook friend, then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy. — Douglas Rushkoff

Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon. — Douglas Rushkoff

On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next. — Douglas Rushkoff

Books have souls. Or so romantics like me tend to think. — Douglas Rushkoff

Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others. — Douglas Rushkoff

Since the dawn of the Internet, I have always operated under the assumption that if the government or corporations have technological capability to do something, they are doing it - whatever the laws we happen to know about might say. — Douglas Rushkoff

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. — Douglas Rushkoff

The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system. — Douglas Rushkoff

Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve. — Douglas Rushkoff

It's also hard for people to contend with the difficult possibility that we are simply overadvanced fungi and bacteria hurtling through a galaxy in cold, meaningless space. But just because our existence may have arisen unintentionally and without purpose doesn't preclude meaning or purpose from emerging as a result of our interaction and collaboration. Meaning may not be a precondition for humanity as much as a by-product of it. — Douglas Rushkoff

Imagine what it would be like if you didn't know that the evening news was funded primarily by 'Big Pharma.' You would actually believe the stuff that they're saying. You might even think those are the stories that matter. — Douglas Rushkoff

Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles. — Douglas Rushkoff

Your email inbox is a bit like a Las Vegas roulette machine. You know, you just check it and check it, and every once in a while there's some juicy little tidbit of reward, like the three quarters that pop down on a one-armed bandit. And that keeps you coming back for more. — Douglas Rushkoff

Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems. — Douglas Rushkoff

Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right? ... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit. — Douglas Rushkoff

I feel like Hollywood would rather end the emerging, bottom-up creative culture than let it happen. — Douglas Rushkoff

If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing. — Douglas Rushkoff

For Google, the problem with being a free, abundant, and rather infinite set of services is that it's hard to create much of a stir about anything. There are so many major software service options under the 'more' menu on the Gmail page that they've had to go and add a final item called 'even more.' — Douglas Rushkoff

Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.' — Douglas Rushkoff

Wal-Mart's relationship to place has become so abstracted that the company views even its own stores through the conquistador's eyeglass. Like temporary forts built solely for purposes of territorial conquest, any one of them can be abandoned at any time. — Douglas Rushkoff

In the 1990s, Elinor Ostrom, the American political scientist most responsible for reviving serious thought about commons, studies what specifically makes a commons successful. She concluded that a commons must have an evolving set of rules about access and usage and that it must have a way of punishing transgressions. It must also respect the particular character of the resource being managed and the people who have worked with that resource the longest. — Douglas Rushkoff

The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee. — Douglas Rushkoff

we tend to retreat into tribes, guided primarily by our uninformed rage. And we naturally hunger for reinforcement. Television news shows rise to the occasion, offering shouting matches between caricatured opposites competing for ratings. Elected officials are ridiculed as "wonks" for sharing or even understanding multiple viewpoints, the history of an issue, or its greater context. We forget that these are the people we're paying to learn about these issues on our behalf. Instead, we overvalue our own opinions on issues about which we are ill informed, and undervalue those who are telling us things that are actually more complex than they look on the surface. They become the despised "elite." Appropriately — Douglas Rushkoff

When human beings acquired language, we learned not just how to listen but how to speak. When we gained literacy, we learned not just how to read but how to write. And as we move into an increasingly digital reality, we must learn not just how to use programs but how to make them. In the emerging highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. — Douglas Rushkoff

I feel like the smartest people in my field are busy reinforcing the old models with new technology. — Douglas Rushkoff

Web sites are designed to keep young people from using the keyboard, except to enter in their parents' credit card information. — Douglas Rushkoff

In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is. — Douglas Rushkoff

We've been taught that the renaissance was one of the great golden ages of civilisation. The renaissance was not a golden age, it was the end of a golden age. — Douglas Rushkoff

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures. — Douglas Rushkoff